Rocket Dog To Launch RD x California Girls With Chloe Bartoli Collaboration
Footwear brand Rocket Dog is expanding with the RD? ?x? ?California? ?Girls? line,? ?a? ?strategic ?pop-up? ?program with? ?a Millennial-influencer? ?twist.? ?The? ?first collection will debut in March and is ?designed? ?in? ?partnership? ?with? ?celebrity? stylist? ?Chloe? ?Bartoli?, whose clients include Shay Mitchell, Jared Leto, Chanel Iman, Poppy and Cara Delevingne and Shanina Shaik.
Rocket? ?Dog,? ??which? ?gained? ?popularity? ?in? ?the? ?Nineties ?with? ?its? ?platform? ?sandals? ?and stacked? ?footwear,? is now capitalizing on the ?resurgence of ?the? ?grunge-inspired? ?decade. With? ?each? ?collection? ?under? ?the? ?RD? ?x? ?California? ?Girls? ?umbrella,? ?Rocket? ?Dog? ?will? ?partner? ?with? ?a? ?different ?influencer from the ?fashion and ?young? ?Hollywood realm.
?Known? ?for? ?her? ?edgy and? masculine street-to-chic? ?aesthetic,? Bartoli was chosen to ?amp? ?up? ?the? ?California-cool? ?Millennial? ?vibe.? ?“Chloe? ?Bartoli? ?for? ?RD? ?x California? ?Girls? ?will? ?bring? ?a Nineties ?sensibility? ?to?? ?new? ?heights? ?through? ?the? sleek? ?and envelope-pushing?, ?brand-?reinventing? ?interpretations,”? said Cathy Taylor, chief executive officer of Rocket Dog parent Millennial Brands.
Said Bartoli, “Growing? ?up,? ?if? ?you? ?didn’t? ?have? ?a? ?pair? ?of? ?Rockets? ?Dogs? ?in? ?high school,? ?you? ?were? ?definitely? ?not? ?part? ?of? ?the? ?cool? ?crowd.? I? ?decided? ?to? ?make? ?my? ?collection? ?a? ?little? ?bit? ?more? ?masculine than? ?what? ?they? ?generally? ?design? ??since? ?I’m? ?a? ?total? tomboy.? I? ?decided? ?to? ?take? ?the? ?platform? ?and? ?add? ?a? ?more rock? ?‘n’? ?roll/punk? ?vibe? ?to? ?the? ?collection.”?
The “of-the-moment”? ?formula? will offer? ?a? ?perpetually? ?fresh? ?range, targeted? ?to maintain? ?interest? ?and? ?excitement?.
“The? ?collection? ?will? ?pulse? with ?micro-trends? ?direct? ?from? ?the? ?runway,? ?mixing? ?in? ?inspiration? ?from? ?the? ?web? ?and the? ?streets.? ?It? ?is? ?very? ?important? ?that? ?the? ?styles? ?are? ?varied? ?for? ?universal? ?wear? ?across? ?geographic? ?regions,? ?while attracting? ?new? ?Millennials? ?and? ?Gen-Z-ers? ?along? ?with? ?Rocket? ?Dog? ?loyalists,” ?said Taylor.
Earlier this year Rocket Dog? teamed? ?with? stylist? ?Elizabeth? ?Saltzman? ?for? ?the? ?capsule? ?collection? ?ESxRD. When she worked as an editor at Condé Nast, Saltzman once gave Rocket Dog platform flip-flops to actresses to wear at the Vanity Fair Oscar party. ?RD? ?x? ?California? ?Girls? ?is? ?an? ?evolution? ?of? ?the program,? ?offering? ?an ?influencer-driven? ?initiative? ?meant? ?to? ?continue? ?raising? ?the brand’s? ?profile.?
The? ?collection? ?will? ?be? ?sold? ?both? ?online? ?at? https://www.rocketdog.com? ?and? ?across? ?key retailers? ?nationwide? ?and? ?internationally,? ?with? ?a? ?focus? ?on? ?the U.S.? ?and? ?U.K.
Launch Gallery: Rocket Dog's RD x California Girls Collection With Chloe Bartoli
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