Royal-favorite Children’s Brand Rachel Riley Unveils ‘Eloise’ Line, Inspired by the Storybook
Rachel Riley, the children’s clothing designer, has launched her latest collection, “Eloise,” inspired by Kay Thompson’s storybook about a six-year-old girl who lives at The Plaza hotel in New York City.
Riley has designed an exclusive collection that captures the imaginative, fun-loving spirit of Eloise, and features prints based on the original illustrations by Hilary Knight.
More from WWD
The new collection includes a selection of dresses, legging sets, cardigans, outerwear and accessories for children aged three months to 14 years. It is available at rachelriley.com, and also in-store and online at Saks Fifth Avenue.
The collection includes a wide range of both practical and playful options from Eloise logo-printed T-shirts and whimsical tutu dresses to a black silk velvet pinafore set. There are also headbands, hair bows, socks, underwear sets, vests and footie gift sets.
“We are delighted to share this collection and be a part of the Eloise story,” Riley said. “It is a privilege to work on the Eloise collection and bring her spirit to life through my designs. Each piece captures a different facet of her character and playfulness which is so inherent to the Rachel Riley brand.”
Prices range from $18 to $175.
In 2015, Rachel Riley designed a capsule collection marking the 60th anniversary of the “Eloise” books, which was a 33-piece collection featuring printed dresses, trousers, skirts and pajamas alongside a ruffled dress, school uniform, coat and hat. The line was sold at the Eloise store at The Plaza and rachelriley.com.
Rachel Riley is a British award-winning children’s clothing brand that was founded in 1998. The brand, which captures the magic of childhood in its designs, has been worn by the children of the British royal family. Known for her whimsical prints that are designed exclusively in-house, Riley’s garments are constructed using traditional craftsmanship, including hand-embroidery, hand-smoking techniques and fine, soft fabrics. Her footwear is made in France.
“Eloise” was first published by Simon & Schuster in 1955, following the six-year-old’s adventures. It has been followed by several sequels and has been adapted into films as well.
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Solve the daily Crossword
