Saks to Offer Exclusive Merchandise, One-of-a-Kind Experiences and More for Holiday
Saks Fifth Avenue will introduce its “Gifts of Delight” holiday campaign to inspire customers throughout the season. The retailer is offering a curated assortment of gifts, winter wardrobe upgrades, new-to-Saks brands, exclusive merchandise from designers, and experiences that also give back.
This year marks 100 years since the opening of the Saks Fifth Avenue flagship, and fashion will be featured in Saks’ holiday windows, opening later this season, against an illuminated display on the facade.
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“Throughout the holiday season, we look forward to captivating customers’ imaginations and evoking feelings of joy, curiosity and delight through compelling content and memorable experiences across Saks Fifth Avenue,” said Emily Essner, chief marketing officer, Saks. “As a leading voice in luxury fashion, our priority is to ensure luxury shoppers receive elevated holiday offerings and inspiration throughout their shopping journeys, whether buying gifts for themselves or for others.”
On Saks.com, the Holiday Gift Guide offers Gifts for Her, Gifts for Him, Gifts for Kids, Beauty Gifts and Stocking Stuffers. According to Saks, this year’s must-have gifts include sleek outerwear, cozy knitwear and cashmere, winter accessories, leather goods, beauty advent calendars, personalized jewelry and fragrances, among other items. Among the key fashion trends Saks has forecasted are allover sequins, velvet blazers and pants, metallics and corduroy.
“Every year, our customers seek Saks’ distinguished edit to guide them through the holiday season for one-of-a-kind gifts, party attire, vacation-ready styles and cold weather apparel,” said Tracy Margolies, chief merchandising officer, Saks. “We’re committed to meeting our customers wherever they are for the holidays, be it traveling or staying at home, with a fresh, seasonal assortment filled with the latest trends and exclusive products that complement their luxury lifestyles.”
New-to-Saks brands include The Elder Statesman and Fear of God Essentials, and New Wave 2024 graduates Glass Cypress, Neous, Nicholas Daley and Róhe, who recently joined the retailer’s assortment. Other exclusive merchandise includes AMI Paris, Casablanca, Jacquemus and LaQuan Smith.
Among the experience packages that Saks is offering is an opportunity to be part of the audience for an episode of “Saturday Night Live,” an overnight New York City holiday celebration featuring a private shopping appointment at Saks’ Fifth Avenue Club, tickets to a performance of the Tony Award-winning musical “Suffs,” and a stay at the Ritz-Carlton, a private omakase dinner served at home and prepared by the Hoseki team, an opportunity to feature one’s dog in a Saks campaign, and an evening at L’Avenue at Saks.
Starting Tuesday, holiday ad images will be featured across Saks’ digital channels including site, email and social, as well as third-party channels such as TikTok, Instagram and YouTube. The campaign, photographed in-house by Saks, features a combination of emerging and known talent, such as Tyson Beckford.
A highlight of the season are Saks’ holiday windows, which will showcase pieces from luxury designers set against snowflake fragments, dichroic vinyl and silver harlequin flooring. These visual motifs are replicated inside the store, where customers can explore the Saks Holiday Market on the main floor for ornate decorations and festive gifts. A light display will once again illuminate the facade, along with jingles playing throughout the holiday season. For the 15th consecutive year, the Saks Holiday windows and light display are presented by Mastercard. Last year, Saks presented Dior’s Carousel of Dreams featuring holiday windows and a jaw-dropping light show.
In November, a special Ralph’s Coffee holiday shop will open exclusively in Saks for a limited time and will be located on the main floor of the flagship across from the Holiday Market. In addition to Ralph’s Coffee signature beverages, they will offer curated giftable merchandise, also available on saks.com.
In addition, L’Avenue at Saks will introduce a specialty menu featuring cocktails and dessert dishes that celebrate the season. The restaurant’s Alps-inspired lounge, Le Chalet, provides an “après-ski” escape for post-dinner cocktails and pastries by the fireplace.
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