Sam's Club Is Selling a Tasty New Breakfast Item, and Shoppers Say It's 'Perfect for Brunch'

Whenever you find something new at the grocery store that you just can’t wait to eat, there’s usually a defining moment where you consider popping the packaging open and eating it right there in the store. We’ve all been there, and with the endless amount of products available to be devoured at any given moment, there is absolutely no shame in giving in to those irresistible urges. And for members of Sam's Club, that's exactly what you can bet you'll be getting with this latest find.

Related: I Just Got a Sam's Club Membership. These are the 25 Things I Bought on My First Trip.

Breakfast and brunch lovers will find themselves running to the warehouse often because the retail giant just released a new platter that will likely have you looking for a table and chairs to sit down at as well. The Member's Mark Belgian Waffle Party Tray features Liège-style waffles, which are the epitome of Belgian tradition and are thick and fluffy in texture as well as savory in taste. Also included in the tray are a variety of hand-picked fresh berries, rich butter and 100 percent pure maple syrup.

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Spotted first by Sam’s Club Members online, each tray contains six waffles and retails for an easy $5.98 per pound, which is a small price to pay for Belgian excellence if you ask us. And for those who are taken aback by the “per pound” pricing model, the reason is likely due to the inclusion of the fresh hand-picked fruit.

Related: The New Sam’s Club Freezer Item That's 'An Explosion of Fall'

“5.98 a lb? Why not just charge a set price,” questioned one intrigued customer, to which the Sam’s Club Members account responded, “if they ‘eyeball’ the amount (of fruit) then one kit is going to have more than the other,” they explained. “It's impossible to have a set price point without each kit having the exact same amount of food inside.”

Pricing aside, this party tray definitely seems worth a try. Either share it with one or two others, or enjoy it all to yourself — if you’ve got it like that. The last thing you need to do is let a little “per pound” pricing lead you away from mouth watering greatness.

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