Selena Gomez Gushes Over Rare Beauty’s New Finishing Powder: ‘It Brings Out the Best in My Skin’

Latifah Muhammad

July 19, 2024 at 4:28 AM·2 min read

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Selena Gomez is loving Rare Beauty’s True to Myself T i n t e d Pressed Finishing Powder, hitting shelves on Thursday (July 18).

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“This powder brings out the best in my skin, and it’s so lightweight I forget I’m wearing it,” Gomez said in a statement on Thursday.

True to Myself Tinted Pressed Finishing Powder ($30) works to reduce shine and remove excess oil from the face, adding buildable coverage to your look. The powder is designed to instantly smooth and blur serving up a natural finish without caking, chalkiness or settling into fine lines.

Gomez took to Instagram on Thursday with an excited post announcing the new release. “IT’S HEREEEEEEEE,” she captioned a video showcasing the pressed powder. “True to Myself Tinted Pressed Finishing Powder is available NOW @sephora, Sephora @kohls, @spacenk, and RareBeauty.com. If you’re looking for a powder that blurs, smooths, and sets makeup without caking then we got youuuuu!”

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A post shared by Selena Gomez (@selenagomez)

Available in 14 shades (from porcelain to espresso), Rare Beauty’s True to Myself Tinted Pressed Finishing Powder can be used to set or refresh your makeup, especially if you’re going for the “no makeup” makeup look or another summer-friendly beauty routine that doesn’t pack on the product and will hold up in the heat. You can apply the pressed powder to set foundation, tinted moisturizers and concealers such as Positive Light Under Eye Brightener. It can also be used on bare skin.

The Only Murders in the Building star teased the new release on Instagram last week writing in part, “I’ve been using pressing powder on set photoshoots, pretty much anywhere (lol) for years but I really wanted to make one that DOES IT ALL, yet still felt like nothing on your skin. I’m so proud of what my team and I have been able to create.”

True to Myself Tinted Pressed Finishing Powder and the Soft Touch Powder Puff are available at Sephora, Sephora at Kohl’s and the Rare Beauty website.

Shop below.