Selena Gomez Puckers Up for New Close-Up Selfies

Selena Gomez

Selena Gomez just proved Rare Beauty's power with a simple set of selfies.

Ahead of Christmas, the 31-year-old singer and actress gifted fans a series of sweet selfies showing off her holiday-ready makeup looks, and the flawless zoom-in is what really sold her beauty brand to fans.

The first snap showed the Only Murders in the Building star making a kissy face with one hand resting on the top of her head. She wore a fuzzy off-white tank top and styled her long hair in blown-out beach waves.

As for her glam, Gomez must've been feeling pretty festive, as she rocked a berry-colored matte lipstick, a neutral smokey eye, some blush and long lashes.

In the second snap, the Wizards of Waverly Place alum zoomed in real close, allowing the camera to focus on her smooth and glowy skin. As she stared down the camera, Gomez showed off her flawless brows and relatively new hair color, which featured blond face-framing highlights.

While she didn't tag the beauty brand she founded, it's presumed that's the brand of makeup she's wearing in the new Instagram pics, as the official Rare Beauty commented on the Saturday, Dec. 23 post, adding just a heart on fire emoji, "?????."

Along with the beauty brand, a bunch of Gomez's Instagram followers were in the replies gushing over the new photos—just as they did when she officially debuted her new relationship earlier this month.

"SELF MADE WOMAN right there !!!!" one fan gushed. "Beautiful ??."

"It’s screaming GORGEOUS from head to toe ????," another wrote.

A third simply quipped, "SELfie ????."

Now, if only she'd tag the exact products she used. Sel, we're begging you to drop this makeup routine!

Next: Why Selena Gomez Waited 6 Months to Go Public With Her New Boyfriend