Serena Williams proves one dress can flatter all — and shares sneaky-smart design secrets every woman should know
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Serena Williams makes dresses that, almost like magic, truly flatter every body type. Last year, she launched the the Red Twist Front Dress that sold out everywhere for its perfect fit. Then she designed a blazer dress made after the blazer she created for pal Meghan Markle.
Now, S by Serena’s next collection has arrived — which you can browse on Yahoo Shopping with an exclusive 15 percent discount code (see below) — and there’s another piece that’s perfect for everybody.
A star of the collection is the Imani Square Neck Icon “S” Dress. With its geometric neckline, figure-hugging fit, and elegant repeating pattern in black and white, this dress is truly for everybody.
Six of Serena’s friends joined her to model the dress, showing that the style flatters a variety of body types. “I brought back some of my favorite people and one of my favorite dresses, the Serena Icon ‘S’ Logo Dress, that is really, literally, for every single body type,” says Serena. “Ladies, what do you guys think?”
Serena’s friends sound off on all of their favorite features of the dress. The thick-but-stretchy fabric accommodates everybody’s curves, while the square neck has the perfect amount of coverage. “Square neck looks good on everybody,” says Isha. “Whether you have a little or a lot at the top, you can make it.” Ciana agrees, adding, “I still feel sexy in it.”
As far as the fit and the design, the women are obsessed. “I love the fabric, I love everything about it,” says Angie. Kristen thinks it gives her an hourglass shape, “that I didn’t really think I had.”
Serena says that hourglass effect is due to a sneaky design trick. “I think it’s because we did a little ruching just on one side, to kinda give you a little bit of a smaller waist. There you have it, Everybody, Every Body.”
Shop it: Use the code YAHOO15 for an exclusive 15 percent discount on new arrivals in the S by Serena collection.
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