Shapewear Brand Popilush Launches Denim-Inspired Collection
Denim is assimilating in categories outside of jeans. The fabric is a popular choice for footwear and accessories this summer, and it’s gearing up to be a major outerwear trend for fall. It is also the inspiration behind a new collection of women’s shapewear.
D2C shapewear brand Popilush launched a new denim series that combines the look of denim with its shaping and smoothing technology. The brand aims to push the boundaries of what is possible with shapewear through comfortable contemporary styles.
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The collection includes the built-in shapewear denim bustier mini dress designed to give women the look of a denim dress. It features a high-waisted design that provides coverage and support to the stomach, hips and lower back, creating a flattering silhouette. The dress also has adjustable straps and removable cups, allowing for customization and versatility depending on personal preference and outfit choice.
A zip-up romper offers the same level of shape and comfort in a popular one-piece silhouette. A tummy control bodysuit has a high-waisted design that provides compression and support to the midsection while also smoothing out the silhouette. A tummy control denim legging, available as a mid-rise and high waisted, features a built-in zipper corset.
The garments’ medium blue color, wheat-colored stitching and antique bronze hardware help tell the denim story. All garments in the collection are made from a breathable and stretchy denim-looking fabric that is designed to be comfortable for all-day wear.
“Denim is a timeless fashion trend that never goes out of style,” said Eve DeMartine, Popilush co-founder. “We’re excited to be incorporating this classic fabric into our shapewear line, and we’re confident that women of every size will love the new products in our denim series.”
The collection is available now on Popilush’s website and retails for $39.99-$75.99 and come in sizes S-3XL.
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