Shoppers Saw Thicker, More Voluminous Hair With This $18 Growth Shampoo

Eden Lichterman

Sun, September 17, 2023 at 4:00 AM UTC

2 min read

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Some “noticed a significant improvement” in weeks.

<p>Amazon / InStyle</p> — Amazon / InStyle

Over the years of testing beauty products, I’ve learned to expect the unexpected when it comes to skincare and haircare ingredients. Whether that’s sea moss for calming inflammation or apple cider vinegar for achieving shinier locks, the list of surprising additives goes on. Most recently, I’ve been introduced to rice water as a means to healthier hair, and it turns out Amazon shoppers have found a $18 shampoo with the hero ingredient front and center.

The Tomum Rice Water Shampoo is made with — you guessed it — natural rice water to stimulate hair growth, moisturize your scalp, and add volume. Other key ingredients include biotin to promote thickness, ginger root to strengthen individual strands and soothe your scalp, and citric acid to lock in moisture and add shine. The formula is suitable for all hair types, per the brand, and it comes in a 13.5-ounce bottle with an easy-to-use pump dispenser.

~~$22~~

$18

For the best results, the brand recommends using the shampoo every two days. Simply massage a few pumps of the product into your hair and scalp for three to five minutes, then rinse it out with warm water.FYI: The color of the shampoo may be darker than you’re used to, according to reviewers.

As Amazon’s number one newly released hair growth shampoo, the product has clearly won over the hearts — and heads — of many shoppers. One person called it a “game changer for hair growth,” since “after just a few weeks of consistent use, [they] noticed a significant improvement in the thickness and volume of [their] hair.” A second shopper had a similar experience; after 30 days of using the shampoo, they saw “a lot less hair in the shower drain [and] in the sink from brushing.”

Other reviewers commented on the way the product makes their hair look and feel. One shopper wrote that it “leaves your hair feeling thicker.” Plus, another person “noticed an improvement” in their hair texture and confirmed their “hair has more volume” since adding the shampoo to their routine.

Whether you struggle with hair shedding, frizzy locks, or dull strands, it’s worth giving the Tomum Rice Water Shampoo a try. And scroll down to browse through more rice water-infused haircare products.