Sober October Spotlight: T?ST

Some brands ride trends, others help to create them. T?ST was founded in 2017 before the non-alc space found the escape velocity it is currently riding, and has been a trusted voice among alcohol alternatives over the last 7 years. While the original goal was to to build a product that could be consumed by people living alcohol-free lifestyles, it has grown into being so much more than that. The pre-covid era mentality relegated non-alc beverages for those who were sober or pregnant. Today, with the rising awareness surrounding wellness and ethos based consumerism, the sober-curious and those looking to cut back their alcohol consumption are embracing the category of next-level non-alcoholic 2.0 beverages with open arms.

Before launch, the startup company enlisted Brooks Addington as CEO, originally brought on as an advisor because of his strong finance background. Quickly it became obvious that Addington's contributions were necessary to bring T?ST to market. Today he is both the CEO of the company, and the primary shareholder. In May of 2023 Constellation Brands, Inc acquired a minority stake of the company. With portfolio brands such as Corona, Robert Mondavi Winery, Casa Noble Tequila, The Prisoner Wine Co., and High West Whiskey - this move allows Constellation Brands to extend their products to be consumed in more occasions by consumers who are increasingly purchasing higher quality non-alcoholic beverages.

In market are both the T?ST and T?ST Rosé, which can be found in thousands of accounts across the USA, and proudly sold in 7 countries with more on the way. T?ST is an all-natural, delicious, dry, sparkling, alcohol-free beverage made with white tea, white cranberry, and ginger. T?ST Rosé is also an all-natural, delicious, dry, sparkling, alcohol-free beverage with white tea and Ginger, with the addition of Elderberry.