Sofia Richie Grainge’s “Holy Grail” Hair Mask Is Currently 30 Percent Off at Target

Erin Lassner

July 6, 2024 at 7:21 AM·2 min read

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K18 has been taking the beauty world by storm. With a sea of celebrity and influencer fans, including Simone Biles, Alix Earle and Nara Smith, plus endless TikTok love, K18 has become one of the most sought-after hair care brands for its deeply reparative qualities.

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Amongst its biggest superfans is Sofia Richie Grainge, who’s been using the products for years and became a brand ambassador in 2023. Her favorite formulas include the Molecular Repair Hair Oil and the Leave-In Molecular Repair Hair Mask that she refers to as her “holy grail.” Both of these picks along with other K18 best-sellers are currently on sale at Target for up to 47 percent off.

All three sizes of the Sofia Richie-loved hair mask are discounted for a limited time, with the biggest deal on the 5-ounce bottle (currently $78, regularly $112). The 1.7-ounce bottle is $59.99 right now (usually $75) and the 0.5-ounce bottle is $25.99 (usually $29).

K18 Leave-In Molecular Repair Hair Mask (5 oz.)

$78 ~~$112~~ 30% off

Buy at target

The viral phenomenon is a professional, at-home hair treatment that repairs and restores keratin levels, strengthens each strand’s cuticle and conditions and rebuilds any weakened or brittle areas.

Below, we rounded up a few more of the best K18 deals running right now, but you can shop the brand’s full discounted selection on target.com. Plus, during Sephora’s first-ever Summer Deal Week going on through July 10, the beauty retailer is offering 25 percent off shampoos and conditioners, including those from K18, as well as up to 50 percent off makeup, fragrance and skin care.