Spanx to Open Its First Series of Pop-ups in New York, Washington D.C. and Miami
Spanx, which makes apparel, active and shapewear, will host its first series of pop-up events in New York City; Washington, D.C., and Miami.
All three pop-ups will be held in outdoor locations. New York’s event will be Friday at Hudson Yards Public Square and Gardens in a 1,600-square-foot space from 11:30 a.m. to 5 p.m.
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The Washington, D.C., event will be held Nov. 4 at the Wharf (Market Square) from 10 a.m. to 5 p.m in a 1,600-square-foot space; and Miami’s event will take place Nov. 11 at the Miami Design District (Sweet Bird North) from 11 a.m. to 5 p.m. in a 9,000-square-foot space. Each of the pop-ups will be open for one day only.
In each city, guests will have the opportunity to engage with Nigerian-Australian artist Nkosi Ndlovu’s artwork through interactive shopping art installations, while viewing the latest apparel collections from Spanx.
Among the lines to be offered are AirEssentials, The Perfect Collection and essential denim.
After the three Stateside pop-ups, Spanx will head to London, where it will open a pop-up at Selfridges from Nov. 20 through Dec. 22.
Cricket Whitton, president of Spanx, said, “We feel extremely fortunate that our customers love our apparel and active collections, and they frequently ask where they can go to feel, see and experience our amazing products in person. We’re excited to bring these immersive, one-day pop-ups to three cities to offer women a unique experience to try on some of our newest and most-loved styles. We are continuing to explore new opportunities to engage with our customers and to bring the Spanx magic directly to women in their local communities.”
Spanx has been majority-owned by Blackstone since 2021.
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