Starbucks Is Opening Its Fifth Reserve Roastery, And It Might Be The Most Gorgeous One Yet
If you're the kind of person that orders a 20-pump vanilla, 20-pump hazelnut, whole milk, 190 degree, extra whip and caramel drizzle latte-yep, they exist-then we've found your new coffee hangout. On Thursday, Starbucks will open its fifth Reserve Roastery in Tokyo, Japan, and the new location looks to be even more deluxe than your most absurd latte order.
The "immersive coffee and retail experience" boasts a menu of 60 innovative beverages unlike anything customers would find from their local drink lineup. Caffeine fiends are also invited to explore the bean-to-brew process on the first floor, before heading up the upper levels for the Teavana and cocktail bars. The Princi bakery has curated an array of artisanal Italian fare baked throughout the day, including breads, cornetti, focaccias, pizzas, salad, and more.
Located in the trendy Nakameguro neighborhood, the four-story space, which was designed by world renowned Japanese architect Kengo Kuma, as well as chief design offer at Starbucks, Liz Muller, reportedly marries modern and traditional inspirations. The Roastery also features an origami-inspired wood-tiled ceiling, an entirely 3D-printed tea bar, and AMU Lounge-it means "to knit together"-as a community space to discuss social impact.
The company's decision to take their latest venture to Tokyo is a result of a longstanding relationship. "As the first international market outside of North America, Starbucks Japan has contributed 23 years of innovation for the company globally," CEO, Kevin Johnson said in a statement. "The Roastery will amplify and inspire coffee passion across all Starbucks stores, and will serve as a catalyst for a new wave of growth centered on the customer experience," Starbucks Japan CEO Takafumi Minaguchi added. "Beginning with the 'Make It Yours' campaign that will commence at every store in Japan upon the opening of the Roastery, customers will be invited to experience the first Starbucks coffee roasted exclusively in Tokyo."
The Reserve Roastery will open its doors February 28 at 7 a.m. JST.
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