Steph Curry, Tom Brady, Kelly O’Hara + More Star in Under Armour’s New Campaign
Click here to read the full article.
As it begins a new year with a new CEO, Under Armour is also unveiling a fresh campaign.
In front of media today at its headquarters in Baltimore, the athletic company revealed its “The Only Way Is Through” campaign. The effort showcases how momentum can help athletes “push themselves to be better than what they thought possible” and to reach your goals “you must stay the path to come out faster, stronger — better — on the other side.”
More from Footwear News
Hailie Deegan and Shayla Houlihan on the Difficulties in Achieving Women's Equality in Sports
Joel Embiid Is the Next NBA Star to Get an Under Armour Signature Sneaker
Under Armour Stock in Flux After Analysts Signal Concerns Over North America Business
The platform launched with a 90-second star-studded video featured several athletes, including three-time NBA champion Stephen Curry, Seattle Seahawks wide receiver D.K. Metcalf, two-time World Cup winner Kelley O’Hara and six-time Super Bowl winner Tom Brady, among many others.
Throughout the year, according to Under Armour, the brand will release more content that will tell the stories of athletes “exploring their ‘through’ moments.”
“This isn’t a clever advertising slogan. It’s a statement that encompasses what every person striving to achieve a goal understands in his or her heart,” Under Armour VP of global brand creative Brian Boring said in a statement. “We know there are no shortcuts and [ there’s] no magical solution. It’s thinking smarter, working harder, being better than yesterday—through the highest highs and the lowest lows, and being the best version of yourself.”
Want more?
Under Armour Stock in Flux After Analysts Signal Concerns Over North America Business
Under Armour Federal Accounting Probe: Why Investors Are Suddenly Optimistic
This Brightly-Colored Under Armour Curry 7 Is a Collaboration With Nerf Super Soaker
Best of Footwear News
These Are the Most Popular Nikes of All Time, According to Sneaker Experts
NBA Star Stephen Curry’s History of Under Armour Basketball Shoes on the Court
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
