Still Here Gets Colorful With New Dressing System
Jeans have been the foundation of just about every well-curated wardrobe for more than a century.
In fact, it’s their longevity, versatility and reliability that led Sonia Mosseri to the name “Still Here” when launching her line of artisanal jeans in 2018. “We wanted to pick a name that spoke to the rich history of denim,” she said.
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Building on that story as well as her own, Mosseri has launched Colors, a new “dressing system” that will introduce standard-issue basics in chapters to pair with her tried-and-true fits, like the bestselling Cool jeans. Her first item up? A T-shirt.
“The way one looks at jeans as essential, I think people look at T-shirts the same exact way,” explained Mosseri, who pegged the combination of the two as “the essential American uniform.”
Available online and at Still Here’s Madison Avenue and Elizabeth Street boutiques starting Thursday, “The Shirt” comes in eight colorways and six sizes.
Customers can either purchase a single ($88) or one of the curated three-packs ($235), an idea inspired by Mosseri’s nostalgia for bulk-buys from mass retailers. “I think we all grew up having a favorite T-shirt and the ability to buy it in a multipack,” she added, referencing old-school favorites like Hanes and Fruit of the Loom.
Made from stiff garment-dyed cotton, her design feels more luxe, and looks it too. The fit is boxy “and it sits at a perfect length where you don’t need to tuck it in,” she said.
A self-proclaimed “color nerd,” the palette was equally important for Mosseri. There are the expected neutrals as well as preppy primaries like marigold, cardinal red and royal blue, which is her favorite. “That blue really pops. I think it’s the year of blue,” she said.
Planning ahead for winter when long sleeves are required, Mosseri has chosen the sweatshirt as the next installment for Colors. But even as the system grows, it’s about keeping things streamlined.
According to her, “customers really desire being able to be blindfolded and reach for the jean, the T-shirt, the sweatshirt and know for a fact you look great.”
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