Streetwear Brand Pas Une Marque Taps Paris Brosnan for Fall 2024 Campaign

Streetwear brand Pas Une Marque has tapped model Paris Brosnan as the face of its fall 2024 campaign.

Brosnan, the son of actor Pierce Brosnan, models the brand’s collection titled “Seams of Dissent,” which was created by designer Sean Coutts in collaboration with sculptor Johnson Tsang.

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The campaign features Paris Brosnan at the Chateau Marmont in Los Angeles modeling the collection that takes inspiration from a “rebellious spirit of ‘90s Hollywood,” according to Pas Une Marque.

“Paris was the perfect embodiment of this collection,” Coutts said. “His persona carries a certain quiet rebellion — he’s someone who’s both part of a legacy and distinctly his own person. That’s exactly the kind of energy we wanted for this campaign, which is all about staying true to yourself while questioning the norms around you.”

The collection offers an array of outerwear, knitwear, tops and trousers that embody streetwear spirit. Standout styles include sweaters embellished with the brand’s signature key motif, which is said to represent “unlocked potential,” patchwork denim and dress shirts with the brand’s signature burnt detailing. The styles were created in Peru.

Pas Une Marque’s fall collection also introduces several new categories, including duffel bags and other accessories. The collection also leverages Tsang’s artwork and reinterprets it into several garments.

“We’re a very philosophically embedded clothing brand,” Coutts told WWD about the brand during New York Men’s Day earlier this year. “I’m a major in philosophy, so we basically try to start questioning with a lot of the stuff we do. As you can see, the key motif is very much present throughout the collection. That’s basically a metaphor for opening doors and visiting new places.”

Founded in 2018, Pas Une Marque translates to “Not a Brand,” meant as a reflection of the streetwear brand’s ambitions of being a lifestyle label.

Pas Une Marque’s fall 2024 collection will launch on its website on Oct. 22.

Launch Gallery: Photos of Paris Brosnan in Pas Une Marque's Fall 2024 Campaign

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