Sunnei Spring 2020
The vibe of the collection, with its natural, summery, comfortable-looking allure fitted perfectly with the open-air venue, under a bridge freshly painted white as a new multi-disciplinary outdoor gallery concept conceived by the brand dubbed Bianco Sunnei, located in a residential area on the outskirts of Milan.
The chromatic sequence of the layered, monochrome, total looks with boxy volumes — spanning white to black passing by saffron, green and a spectrum of blues — had an arty concept, too, meant to reflect, as per the show notes, the emotional attitude of the 15-strong team based in the label’s studio. But it also recalled in a merchandising format — as in this is a brand that’s all about simplicity; clothes to wear sans the need for a major statement, even if there’s a direction. Hence the message from one of the line’s tongue-in-cheek tops that read, “I hate ‘fashion.’”
Related stories
Olympic, Paralympic Italian Athletes Close Emporio Armani Show
Planet Stella Swings Into Milan, With Recycled Ribbons, Veggie Burgers
Milano Moda Graduate Awards Fifth Edition's Winners
The best men’s silhouettes ranged from a baggy all-white look layering a vest over a matching oversized shirt, worn with a cargo pant with side pockets on the legs and contrast stitching that had a nautical vibe, and the graphic looks based on a matching reporter jacket and pants combining macro black stripes with a micro grid motif.
For women’s, the crafty crochet-like dresses made from 3-D woven nylon yarns were clever in their blurring of the natural and the man-made, one of Loris Messina and Simone Rizzo’s many innovations as they refine their vision for their five-year-old label. The collection also included a seven-item capsule based on pieces made from an exclusive white fabric developed by Albiate 1830, carrying a special label.
Launch Gallery: Sunnei Spring 2020
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
