The Superrich Have Luxury Bunkers. The Rest of Us Have Judy.
Once upon a time, doomsday-prepping was a quirky, slightly paranoid thing reserved mostly for conspiracy theorists. But that was a time before ever scarier (and more frequent) climate change-induced natural disasters, unmanageable global pandemics, and impulsive heads of state threatening nuclear warfare on a near-daily basis.
Maybe those survivalists were onto something after all.
Enter Judy. It's more sophisticated than a pantry full of spam, but less of a financial commitment than, say, a multi-million-dollar, fully-outfitted underground bunker-slash-luxury condo guarded by ex-military.
Founded by Simon Huck and Joshua Udashkin, Judy is a collection of essential survival tools and personalized plans of action that are tailored to the zip code you live in and the threats you're most vulnerable to. For example, New Yorkers should be prepared for floods, snowstorms, hurricanes, pandemics, and terrorism. For San Francisco's residents, the greatest threats are fires, earthquakes, floods, terrorists, and pandemics.
The rich, of course, have been doomsday-prepping for years, whether it's snapping up property in New Zealand, furnishing all of their homes with state-of-the-art panic rooms, collecting second passports, or stocking several emergency reserves with their prescription medication. While one country burns and another is quarantined from the rest of the world, not to mention all the hurricanes, volcanic eruptions, and Venetian floods in between, it's time the rest of us started taking this just as seriously.
The sturdiest of Judy's offerings is the $250 Safe, which will keep a family of four self-sufficient for 72 hours. Included in the 18-pound case are batteries, a charger, duct tape, a multitool, flashlight, a first aid kit, a biohazard bag, rescue blankets, whistles, masks, a hand radio, non-thirst-provoking food bars, water packets, and more. There is a $180 Mover pack for a more on-the-go option, as well as a $60 Starter kit for individual needs. All items were carefully curated by disaster prep experts.
You might think: well, I can just go out and buy all of this myself. But considering 60 percent of Americans don't have any form of disaster preparedness, that's highly unlikely. Leave it to Judy—because it's not about if you'll ever need it, but when.
For more information, visit readyjudy.com
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