I Swap My Lightweight Moisturizers for This Wrinkle-Filling Cream Every Fall

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An 84-year-old uses it to maintain a "youthful look."

Dry skin is far from delightful. In addition to tight, itchy discomfort it induces, there are negative aesthetic-related effects, too: When my skin is moisture-sapped — as is often the case when temperatures drop — fine lines around my eyes and mouth become notably more prominent, and the supple skin I’d sported in the summer months seems but a mere memory. Luckily, the It Cosmetics Confidence in a Cream Anti-Aging Armour face moisturizer exists, and it has single-handedly saved me from my dry skin woes.

$52

Buy on Amazon

The It Cosmetics Confidence in a Cream moisturizer is a rich, emollient face cream with notable hydrating, plumping prowess and ample anti-aging benefits. Developed in conjunction with dermatologists and plastic surgeons, It Cosmetics’s products have been among my favorites for years. I’ve introduced this particular moisturizer to my sister and 71-year-old mom, both of whom adore its luxurious feel and quenching, smoothing formula.

Key ingredients include hyaluronic acid — a dermatologist-approved, water-loving molecule — and niacinamide, a brightening B vitamin that offers a bevy of additional benefits. Found naturally in the body, hyaluronic acid supports hydration and plumpness; unfortunately, our natural supply of the substance depletes as we age. Fortunately, hyaluronic acid can be supplemented via topical creams and serums, where it imparts the molecule’s dew-inducing, plumping powers almost instantly. In doing so, hyaluronic acid can also minimize the appearance of fine lines on contact.

Niacinamide boasts ample acclaim, too. Specifically, the ingredient is skin-soothing, tolerated by virtually all skin types, and offers anti-aging promise via its ability to even skin tone. As dermatologist Dr. Hadley King, M.D., previously told InStyle, "niacinamide has been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture.” Furthermore, "Some studies have found that it may help reduce the appearance of age spots and other forms of skin discoloration."

Such anti-aging effects, according to the brand, become apparent in as little as two weeks. Furthermore, the cream hydrates even the driest skin types — for up to 48 hours. While I can’t necessarily attest to the two-day claim, I do notice softer, plumper skin from the moment I apply the cream to the evening, as I’m washing my face after a long day.

Shoppers swear by the moisturizer as adamantly as I do. For example, one 84-year-old fan, who exclusively uses products from It Cosmetics, says the cream “has allowed [them] to retain a youthful look in spite of [their] age.” Yet another shopper in their 80s, who has used the moisturizer “for years,” says “no one believes [they’re] 82!” Finally, another fan says they “receive so many compliments” on their skin looking “so youthful” as a result of using the moisturizer.

For a smoothing moisturizer that’s perfect plumping fine lines on even the driest skin, shop the It Cosmetics Confidence in a Cream moisturizer at Amazon. Hurry — this deal ends soon.

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Read the original article on InStyle.