SZA Takes the Spotlight for SKIMS in New Photoshoot

The 'Good Days' singer stuns for Kim Kardashian's newest brand campaign.

SZA is truly gleaming in a fresh set of photos showing off a brand new collection of undergarments.

For Kim Kardashian's shapewear/intimates brand SKIMS, the soulful songstress was tapped to model the newly-launched Fits Everybody underwear line.

“I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in a press release.

The Grammy award-winning singer-songwriter is currently on her sold out 17-city tour, celebrating her critically-acclaimed album SOS, which released Dec. 9, 2022. The string of performances kicked off Feb. 21 in Columbus, Ohio, and wraps up March 23 for her final stop at The Forum in Los Angeles.

“SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign,” Kardashian, Co-Founder & Creative Director, SKIMS, noted.

"SKIMS partners with talent in a way that allows them to be involved creatively and shine independently, as seen in this campaign with SZA posing poetically against a solid white backdrop in the buttery-soft Fits Everybody underwear collection," the brand's announcement read.

On Wednesday, the reality TV star took to social media to share some of the snapshots on her own Instagram, celebrating the collaboration with the musical artist by simply captioning the set of photos "SZA for SKIMS."

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Fans and followers raved over the images, heading to the comment section to drop messages of approval and adoration for the latest campaign.

"ARE YOU FREAKIN KIDDING ME," one user excitedly wrote, while another said, "This is everything," and a third applauded, "best marketing team ever ????"

Two more seemed to finally give in and commit to a purchase, writing, "alright this convinced me," and "fine i’ll buy it."

Another put together a cute on-theme acronym, fusing SZA's latest album title with the brand, adding, "SOS // SKIMS ON SZA"

The company has thus far been praised for both the quality of its products and inclusion of its marketing presentations since its launch in 2019.

Recently, The White Lotus stars Beatrice Grannò and Simona Tabasco posed for SKIMS' Valentine's Day collection, as well as Snoop Dogg and his family for the brands' matching holiday pajamas release.

Next, Paris Jackson Takes the Spotlight in SKIMS Swimwear Shoot.