Target Just Launched a New (and Affordable) Sensory-Friendly Collection for Kids
Target Just Launched a New (and Affordable) Sensory-Friendly Collection for Kids
First Target offered quiet shopping hours for children with autism. Then it launched an adaptive clothing line for kids with disabilities. Now your favorite superstore is upping the ante once again by introducing a sensory-friendly home collection designed for little ones - just in time for Autism Awareness Month.
As part of the chain's own Pillowfort brand, the brand-new line includes almost 20 pieces all under $100, with some starting at only $20. The store created the products specifically in response to guest feedback. Parents wanted stylish, sensory-friendly items that still came in under budget - and Target totally delivered.
"We want all guests to feel welcome and included at Target," says Julie Guggemos, senior vice president, owned brand management and product design. "With our Cat & Jack and Universal Thread adaptive and sensory-friendly apparel, we’ve seen that little details can have a huge impact. I’m so proud to bring that spirit of inclusivity and incredible design to Pillowfort’s new sensory-friendly assortment, which hopefully can bring more ease and joy to our guests’ everyday lives."
Check out our favorite pieces in the new collection below:
1) Kids Waterproof Weighted Blanket
Pillowfort?
target.com
$49.99
These weighted throws apply comforting pressure and they cost just a fraction of other similar products on the market. The 6-pound version is recommended for kids weighing 36 to 64 pounds, and it comes with a removable washable cover for easy cleaning.
2) Crash Pad
Pillowfort?
target.com
$49.99
This foam-filled pad is specifically designed for kids to get out excess energy by jumping and rolling – or for simply relaxing during quieter moments. It comes with a washable, water-resistant liner plus an impact-absorbing foam filling.
3) Sensory-Friendly Hideaway Tent
4) Sensory-Friendly Water-Resistant Bean Bag
Pillowfort?
target.com
$69.99
Kit out the playroom with this velvety lounge spot perfect for snuggling up with a favorite chapter book. "We all fight over who gets the bean bag!" one lucky early reviewer wrote. "It’s comfy and extremely light. My little one can easily pick it up and move it to another room by the nifty handle that’s on the top."
5) Sensory-Friendly Rocking Desk Chair
Pillowfort?
target.com
$79.99
After families told Target their kids liked moving around during dinner or homework, their designers came up with this smart seating option that gently rocks back and forth. The wipeable seat can stand up to spills, and the powder-coated steel base provides extra sturdiness. All of Target's own brands, like Pillowfort, also come guaranteed for one year if you keep the receipt.
6) Pineapple Sensory Floor Cushion
Pillowfort?
target.com
$29.99
Parents also reported that their kids loved soft fabrics with interesting textures – and this cute floor cushion totally fits the bill. The cover combines a mix of velvety, satiny, and crinkled surfaces, and looks super-adorable to boot.
RELATED: 10 Things Parents of Kids With Autism Spectrum Disorder Wish You Knew
7) Flower Floor Cushion
Pillowfort?
target.com
$29.99
At just $30, why not snap up this flower-shaped version as well? Bonus: The cover is machine-washable.
Including a weighted blanket under $50!