Taylor Swift 'Reputation TV' Fan Theory Involves Travis Kelce, Blake Lively and More Celebs

Taylor Swift performs onstage during an Eras Tour concert at Raymond James Stadium on April 13, 2023, in Tampa, Fla.

Look what she made them do! A Taylor Swift fan theory suggests the pop star enlisted the help of her inner circle for an Easter egg teasing the release of Reputation (Taylor's Version).

Recently, eagle-eyed Swifties noticed that many of Swift's close friends (and boyfriend, Travis Kelce) changed their Instagram profile pictures to black-and-white photos. Many have speculated this means Reputation TV is on its way, as black is the color that represents this particular album/era.

One TikTok user showed that, along with Kelce and her brother, Austin Swift, several of Swift's celebrity friends also have black-and-white profile pics. They include Blake Lively, Keleigh Sperry, Taylor Lautner, Gigi Hadid, Kelsea Ballerini and Este Haim.

"???? umm Swifties," the original poster wrote, using the snake emoji to signify Reputation.

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Folks in the comments reacted to the curious coincidence, with one TikTok user writing, "Not Killa Trav playing along ??."

Someone else commented, "This is a satisfying way to enter rep tv."

Meanwhile, another person wrote, "Until Mr. Ryan Reynolds joins in...I'm not too sure," while someone else commented, "Not believing it until Selena Gomez changes her profile picture."

Another screenshot showed Swift's producer and co-writer Jack Antonoff is also in on the black-and-white photo trend, in addition to Gracie Abrams, who opened for Swift during her Eras Tour.

Of course, any fan theory should be taken with a grain of salt, as Swifties have been wrong plenty of times before. Fans were convinced Swift would announce the release date for Reputation TV during the final Eras Tour stop of 2023. However, Nov. 26 came and went, and no announcement came.

Ultimately, Swifties will always be on the lookout for Easter eggs—but in the end, the pop superstar herself is truly the mastermind.

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