Tiffany Scores Big as Eileen Gu Wins Winter Olympics Gold Medal
Chinese American skier Eileen Gu Tuesday scored a gold medal in the women’s freestyle skiing big air, China’s third gold medal this Winter Olympics, in what can be only described as a dramatic fashion.
Not only did she lock in her gold medal position with a four-and-a-half-rotation trick in her third jump, making her the second female freeskier ever to ever do so, narrowly beating France’s Tess Ledoux and Switzerland’s Mathilde Gremaud, but Gu also showcased her subtle fashion choice during the award ceremony as she took off her Anta gloves and showed four rings from Tiffany & Co. as she held the Winter Olympics panda mascot Bing Dwen Dwen in front of the cameras.
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She wore a Tiffany T diamond wire ring in 18-karat rose gold, $2,100, and a Tiffany 1837 Makers medium slice ring in 18-karat gold, $2,400, on her left hand. On the other hand, she wore an Elsa Peretti diamond hoop ring in rose gold, $1,300, and a Tiffany 1837 Makers signet ring in sterling silver, $600. She later added a Tiffany Knot double row hinged bangle in yellow gold with diamonds, $22,000, during the flag-raising ceremony.
These styles are immediately trending on Chinese social media sites like Weibo, Xiahongshu and Douyin.
Gu was announced last year as one of the three new faces of the brand, alongside Tracee Ellis Ross and Anya Taylor-Joy, to help represent its new era under LVMH Mo?t Hennessy Louis Vuitton. The three women were featured in the jeweler’s new campaign for its T1 jewelry collection, called “Give Me the T,” which was photographed by Mario Sorrenti.
AP
Even before the Winter Olympics win, Gu has become one of the most desirable faces to work with for many brands in China. She is currently the spokesperson for more than 26 brands and organizations, including Louis Vuitton, Estée Lauder, IWC, Victoria’s Secret, Anta, Oakley, as well as Cadillac, Visa and JD.com.
Most recently, she fronted the cover of the latest issue of Vogue China’s Gen Z proposition Vogue Plus. Chinese local press estimated that she has earned more than 220 million renminbi, or $34.6 million, from brand endorsements.
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