Tommy Hilfiger Taps Greg Lauren to Reimagine Pieces From Fall Line
Shhh, don’t tell Uncle Ralph.
In a surprise move, Greg Lauren, the nephew of Ralph Lauren, is partnering with Tommy Hilfiger on a special capsule that will reimagine pieces from Hilfiger’s fall 2023 collection. The theme of the fall line is American recreation.
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The Tommy x Greg Lauren collection encompasses 19 pieces that Greg Lauren and his Los Angeles-based team of artisans deconstructed to create new silhouettes. Case in point are slim-fit chinos that have been taken apart and patchworked back together to create a wide-leg cargo, and classic trucker jackets created from multiple pairs of slim-fit jeans and scraps of tartan. There’s also an Alaska puffer whose lower half was crafted from surplus material and denim.
“I’ve always respected Greg’s attention to detail as well as his taste and talent,” said Hilfiger. “His deconstructed artistry blurs the line between classic and contemporary. We find inspiration and beauty in similar things — from rustic Americana to modern takes on prep. It’s all about reimagining the classics to make them feel fresh for today. The collection takes timeless styles and reworks then reassembles them, including repurposed chinos, trucker jackets and puffers.”
Lauren told WWD: “Tommy is amazing and he’s always been incredibly supportive and appreciative of the artistry, process and materials I use.”
He added that Hilfiger has mastered the art of reinvention over his four-plus-decade career and has always embraced “exciting creatives and innovators to develop new ideas.” Before the pandemic, the two of them had talked about doing something together, and it’s now come to fruition.
“Now is the perfect opportunity,” Lauren said, adding that the “reimagined prep” and tartans in the main collection this season were “something I could sink my teeth in.”
Lauren used a mixture of surplus and new materials to create the pieces, many of which offer silhouettes that he has used in his own collection.
“Tommy Hilfiger embodies a fresh approach to heritage, making it feel current,” said Lauren. “My goal in this collaboration, as it always is, was to take existing pieces, deconstruct them, and make something new. I loved the idea of someone discovering a box of classic Tommy Hilfiger pieces and working with that material.”
Among his favorite pieces are rugby shirts he reworked as winged collar shirts; the wide-leg cargos and the puffer. He also pointed to red, white and blue tags he took from varsity jackets and transferred on to oxford shirts, and the navy and yellow varsity jacket he deconstructed and turned into shorts that he styled over heather gray fleece pants. He singled out a cropped sweater he created from a mix of knitwear swatches from other styles as another personal favorite.
“It’s a highly limited collection — probably 20 units per style that are numbered,” Lauren said. “This is about storytelling and not intended to create super-commercial volume. It feels intimate, collectible and artistic.”
The collection will launch Monday at Bergdorf Goodman, Mr Porter and Joyce. Bergdorf Goodman will devote a window in its Fifth Avenue store to the collaboration. The collection will retail for $350 to $3,500. Although there are no concrete plans at this point, Lauren said he hopes to work with Hilfiger again going forward.
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