Travis and Jason Kelce Land Mammoth New Podcast Deal Worth Millions

Travis and Jason Kelce are taking their New Heights podcast to new heights, so to speak, with a hot new deal with Amazon’s Wondery podcast network reportedly worth around $100 million.

According to Variety, starting just in time for the upcoming NFL season on Wednesday, Aug. 28, Wondery will obtain global distribution rights to the backlog of all New Heights audio and video episodes. It will also have exclusive rights to monetize and distribute audio and video podcast episodes as well as produce international audio adaptations of the podcast. A source familiar with the deal said that the contract, valued at over $100 million, will run for three years.

The news comes as Travis heads into his 12th season with the Kansas City Chiefs; while Jason, who retired from the Philadelphia Eagles earlier this year after 13 seasons with the team, is joining ESPN's Monday Night Countdown. The Kelces' podcast features inside stories from the NFL, celebrity guests, and day-to-day stories about their lives, such as Jason 's home life with his wife Kylie and their three daughters. However, the popular show took on new life when Travis began dating Taylor Swift last year, tuning an army of Swifties onto the famous brothers.

"We couldn’t be more excited to team up with Wondery for the next phase of New Heights," the brothers said in a statement. "We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to 'New Heights!' We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3—see you soon, 92 percenters!”

Going forward, New Heights will continue to be widely available on various streaming services, including YouTube and Wondery’s distribution channels, where Wondery+ subscribers will have access to ad-free listening. The deal likewise includes livestreams and rights to develop, manufacture, license, and distribute merchandise, including new consumer products.

The podcast is just one arm of the Kelces' growing empire. In addition to Jason's new ESPN gig, Travis will be hosting a 20 episodes of Amazon Prime Video's upcoming season of Are You Smarter Than a Celebrity?, as well as making his first major acting acting debut in Ryan Murphy‘s upcoming FX horror series, Grotesquerie. Additionally, the brothers also recently acquired the rapidly growing Ohio-based Garage Beer earlier this summer.