True Religion to Launch Footwear This Fall
True Religion revealed Monday a new footwear licensing agreement with New York City-based wholesale distribution company Orly Corporation.
True Religion’s footwear collection for men, women, and kids will launch in Fall 2024. The collection will be sold through True Religion’s own stores and website as well as at major retailers in both the U.S. and Canada. Retail prices will be $55-$200.
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“As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” said Michael Buckley, True Religion CEO, adding that Orly takes a “customer-first approach to everything they do, which is in alignment with how we run our business.”
“We look forward to being able to provide full head-to-toe looks to our consumers thanks to this unique category extension for the brand,” he said.
Buckley, who returned in November 2019 after serving as president back in 2010 when premium denim was in its heyday, has been instrumental in transforming True Religion into a denim and lifestyle brand with wider appeal. Licensing has played a key role in the brand’s comeback from bankruptcy in 2017.
True Religion’s licensees include Concept One Accessories and Capelli/Ballet for cold weather accessories for men’s, women’s and children’s. Wholesale accessories manufacturer and merchandiser Amiee Lynn is producing the brand’s line of women’s belts. Another licensing partner, ENVOGUE, is manufacturing True Religion-branded products for the bed, bath, living room, and kitchen.
In December the brand inked a deal with Wiesner Products Inc.’s pet division called Paw NYC to produce pet apparel, beds, toys, collars, leashes, harnesses, feeders, and cold weather accessories.
Orly specializes in multiple categories such as footwear, socks, and housewares across North American markets, including Canada, Puerto Rico, and the U.K. It has two dedicated sourcing offices in China as and a full in-house design and sales team in New York City. The company’s portfolio includes Lucky Brand, Skechers, Nine West and French Connection and more.
“Partnering with True Religion marks a thrilling new chapter for us at Orly Corporation,” said Ruby Antebi, Orly’s head of strategy and business development. “True Religion’s iconic style merges seamlessly with our vision of innovation in footwear for men, women, and kids. This collaboration isn’t just about creating products; it’s about redefining what’s possible in fashion, making elite style accessible to all.”