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Ulta’s 21 Days of Beauty Event Includes First Time Deals for 50% Off on Bobbi Brown, Persona & Kate Somerville

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Ulta Beauty just announced arguably the best news of the month: It’s hosting a 21 Days of Beauty. From now until Thursday (Sept. 19), you can score up to 50% off everything from skincare essentials to celeb-loved beauty products, meaning it’s time to stock up on your must-have moisturizers, mascara and powder foundation — and with the added bonus of not having to pay full price.

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Some of the best beauty deals of the year take place during Ulta’s 21 Days of Beauty including first-time steals on bestselling brands like Bobbi Brown, Benefit, Persona, Tula and many, many more. You don’t want to wait before adding beauty products to your cart either — the deals change daily with no same products discounted more than once.

And if the beauty lover in your life has a birthday coming up, you can take advantage of the half-off deals to snag praise-worthy makeup gifts — and treat your bathroom counter to a refreshed skincare routine. Since everything is up to 50% off, you might as well grab double of everything, since you’ll be getting basically two for the price of one.

The sale will end at 11:59 p.m. on Sept. 19, which means you don’t want to think too long before hitting “add to cart.”

What Are the Best Ulta Deals?

To help you grab the best Ulta deals during its 21 Days of Beauty sale, ShopBillboard did the digging for you and rounded up a mix of top-rated beauty steals.

Keep reading to shop our picks or check out everything available here.

pink bobbi brown blush
pink bobbi brown blush

Bobbi Brown Pot Rouge Blush for Lips & Cheek

$18 $36 50% off

Buy Now on ulta beauty

For under $20, you can pickup Bobbi Brown’s multipurpose blush that’ll instantly add some extra color to your lips and cheeks. There are nine shades in the line and it uses a cream texture that can easily blend and pat onto your skin.


pink and silver bottle of kate somerville moisturizer and hyaluronic acid
pink and silver bottle of kate somerville moisturizer and hyaluronic acid

Kate Somerville Wrinkle Warrior 2-in-1 Plumping Moisturizer + Hyaluronic Serum

$49 $98 50% off

Buy Now on ulta beauty

Add some plumpness to your skin (and for under $50) with this major beauty steal on Kate Somerville’s serum. The moisturizer combines with hyaluronic acid to give your skin a boost of hydration and can even be used as a primer to keep your makeup fresh and skin glowing all day long.


peach bottle of pur primer
peach bottle of pur primer

PüR 4-in-1 Correcting Primer Dark Spot Corrector

$17 $34 50% off

Buy Now on ulta beauty

Before applying your makeup, PüR’s primer promises to help even your skin while also covering dark spots for a more even skin tone. You may also notice reduced pores as it uses ingredients like retinol, lactic acid, shea butter and ceramides to rejuvenate skin.


white and orange bottle of dark spot serum
white and orange bottle of dark spot serum

Murad Rapid Dark Spot Correcting Serum

$41.50 $83 50% off

Buy Now on ulta beauty


yellow tube of persona lip balm
yellow tube of persona lip balm

Persona DayMask Peptide Lip Balm

$11 $22 50% off

Buy Now on ulta beauty

Using blueberry, peach and pomegranate extracts, Persona’s lip balm will provide a fruity scent on top of moisturizing benefits that will help lips become softer with each use. As an added bonus, the formula is non-greasy for a more smooth feel.


pink microderm tool with head attachments
pink microderm tool with head attachments

PMD Personal Microderm Pro – Microdermabrasion Tool

$99.50 $199 50% off

Buy Now on ulta beauty

Turn your home into an in-house spa using this microdermabrasion tool that’ll assist in stimulating collagen production as well as exfoliate dead skin cells for a brighter complexion. The device comes with a variety of head attachments depending on what type of treatment you want to do.


pink tub of clinique eye cream
pink tub of clinique eye cream

Clinique All About Eyes Eye Cream with Vitamin C

$21 $42 50% off

Buy Now on Ulta beauty

Avoid looking tired with the help of Clinique’s beloved eye cream. Not only is it on sale for 50% off, but has a fragrance-free formula that promises to reduce circles and eye puffiness.


teal bottle of sexy hair leave in conditioner
teal bottle of sexy hair leave in conditioner

Healthy Sexy Hair Tri-Wheat Leave In Conditioner

Spray some life into your hair with Sexy Hair’s leave-in conditioner that’s on sale for a whopping $11. Using ingredients like moonstone extract and mimosa flower extract, the formula will add a boost of moisture as well as help reduce frizz and flyaways.


For more product recommendations, check out ShopBillboard‘s roundups of the best sunscreen, press-on nails and TikTok beauty dupes.

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