Wet n Wild chose a model with albinism as the face of its new beauty campaign
It’s been an incredible year for the beauty industry and makeup lovers alike — from the introduction of new, truly diverse products (hi, Fenty Beauty) to more companies embracing body-positivity and including models of all shapes and sizes. And in that same spirit of inclusivity, Wet n Wild just introduced its newest face — a model with albinism.
The popular beauty brand is about to make history, as this is a first for the industry. Never before has a person with albinism been the face of a major beauty campaign. The model is Diandra Forrest, who you may have seen in a Calvin Klein ad or one of Beyoncé’s music videos. She’ll be teaming up with four other models to represent Wet n Wild’s brand new Breaking Beauty campaign.
A post shared by Diandra Forrest (@diandraforrest) on Sep 2, 2016 at 10:32am PDT
According to Refinery29, the campaign was designed to be extremely inclusive while highlighting all types of bodies and beauty. Diandra said it has always been a goal of hers to represent others with albinism, and to normalize the condition within the fashion and beauty industry.
“I wanted to do it for myself and young girls growing up,” she told Refinery 29.
A post shared by Diandra Forrest (@diandraforrest) on Oct 10, 2017 at 9:26pm PDT
The model took to Instagram to share the news and her excitement to partner with the beauty company.
“It’s always great to be a part of a brand that celebrates diversity, and prides itself on being inclusive to all!” she captioned her post.
A post shared by Diandra Forrest (@diandraforrest) on Jan 21, 2017 at 6:18pm PST
And while chatting with Glamour earlier this summer, she said, “There are a lot more women of color being represented in a beautiful light. There weren’t for a while, and even just different looking people — like Winnie Harlow, who has vitiligo. The more models there are with different looks, the more role models there will be. And I think that’s great.”
We feel you, girl. And we applaud Wet n Wild for taking this step towards real inclusivity. This is definitely a win for representation.
