Why does Knoxville have so many luxury apartments? For one, the term is 'way overused'

When you hear "luxury apartment," what do you think?

"Expensive" is probably your first thought, but let's be honest: almost all Knoxville apartments feel that way right now. Maybe you think of top-tier appliances or amenities, like smart thermostats or gated parking, but those don't make apartments "luxury" on their own either.

As Knoxville's housing needs increase with its growing population and a new desire to live downtown, the rental market seems to be adding more luxury apartments, which should be defined as larger units in architecturally interesting buildings located in desirable areas.

But what some landlords call luxury doesn't always meet the textbook definition for what's technically considered luxury or "class-A" apartments.

In addition to their size and location, class-A apartments typically have a variety of amenities to make life more enjoyable. Think pools, state-of-the-art gyms and dog parks.

Apartments classified as "luxury" on Apartments.com include Marble Alley Lofts, Church + Henley and Stockyard Lofts, all in the downtown area where most luxury apartments can be found. There's a combined 637 apartments among those three buildings.

As of 2020, there were 2,479 people and 1,794 housing units in the 37902 ZIP code, according to the U.S. Census Bureau. However, both of those figures likely have grown, as new apartments have been built and people have moved to Knoxville. Church + Henley was built in 2023.

But despite its reputation, Church + Henley does not list itself as luxury because co-owner Rick Dover feels the term is misleading.

"To me, that's one of those words that gets way overused, overpromised and underdelivered on an unfortunately high level of incidents," he said.

At least one of the "premium" units offered at Church + Henley includes a view of the Sunsphere in downtown Knoxville. Though Apartments.com lists the apartment complex as luxury, co-owner Rick Dover is hesitant to embrace the "overused" term.
At least one of the "premium" units offered at Church + Henley includes a view of the Sunsphere in downtown Knoxville. Though Apartments.com lists the apartment complex as luxury, co-owner Rick Dover is hesitant to embrace the "overused" term.

Dover said the Church + Henley building offers top-of-the-line amenities inside the apartment and throughout the building, such as wrap-around balconies, private parking spaces, a pool, a business center ? even a yoga room.

Church + Henley has among the most expensive apartment units in Knoxville, with monthly rates ranging from $1,800 for studios to $7,500 for the priciest two-bedroom, two-bathroom units. The highest-priced units, though, are the exception and there are two-bedroom units that top out at $4,500 a month.

The average rent for all class-A apartments in Knoxville (from studio to four-bedroom) was $1,824 per month as of April 2024, according to data from the East Tennessee Realtors.

That's 1.95% higher than class-A rent prices in April 2023.

If you're looking for a luxurious lifestyle and see a building advertised as "luxury," make sure you take a look for yourself. If the unit seems luxurious to you and is worth the price of rent, then congratulations: you found a luxury apartment!

Know Your Knox answers your burning questions about life in Knoxville. Want your question answered? Email [email protected].

Silas Sloan is the growth and development reporter. Email [email protected]. X, formerly known as Twitter @silasloan. Instagram @knox.growth.

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Stockyard Lofts in the Old City is classified as offering "luxury" apartments on Apartments.com.
Stockyard Lofts in the Old City is classified as offering "luxury" apartments on Apartments.com.
Many of Knoxville's "luxury" apartments are located downtown, like Marble Alley Lofts.
Many of Knoxville's "luxury" apartments are located downtown, like Marble Alley Lofts.

This article originally appeared on Knoxville News Sentinel: Luxury Knoxville apartments not always listed accurately for renters