Why Rihanna's Fenty Beauty 'Body Lava' collection will actually suit everyone
When Rihanna launched her beauty range, Fenty Beauty last September it had women all over the country queuing outside Harvey Nichols to get their hands on it. The extensive range targets all skin types and tones and set a lasting tone of fair representation in the beauty industry thanks to its variety of shades. The most successful product was the Pro Filt'r Soft Matte Longwear Foundation, £26 that comes in 40 different shades, targeting darker skin tones who struggle to find their shade. Interestingly, the collection's darker shades have been continually sold out and continue to be one of Harvey Nichols' biggest successes. In a WWD report it states that,"Fenty Beauty is estimated to have made $72 million in media earnings and is set to rise to $100 million during their year anniversary in September. As it seems that anything Rihanna creates, clothes, sunglasses and now make-up, turns to gold her new collection doesn't disappoint. In the singer's new summer body collection that launches today, the star is reviving body glitter but in an elegant more grown-up, Fenty Beauty way.
Back in March, Rihanna teased the new products on her Instagram stories, "Say hello to the brand new #BodyLava," she wrote, "Mine are almost empty" and has continued to tease fans, counting down to the launch today. The collection includes two shimmering body lavas, a sparkling powder pom-pom puff and a sculpting kabuki brush, the perfect edit of products for a gorgeous glow this summer.
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Fenty Beauty Summer Collection
Fenty Beauty Body illuminizer, £46
Infused with light-diffusing micro-pearls and blended with a sheer tint of color, this liquid body enhancer will accentuate all skin tones , leaving them looking silky and feeling sun kissed all year round.
Fenty Beauty Pom Pom Powder Puff, £34
Like no other body luminizer you’ve ever seen before, this plush, larger-than-life pom pom will leave your skin sparkling. The single rose gold shade 'Rose on Ice', coats skin in the perfect prismatic pink designed to light up all skin tones.
Fenty Beauty Kabuki Brush, £26
Designed to follow your curves whilst diffusing both liquid and powder formulas, this is the ultimate makeup buff, With super soft, synthetic bristles at just the right density and custom cut at an angle this is a suits-all make-up tool.
The Body Lava range launches today in Harvey Nichols and Sephora ( USA) and online at www.fentybeauty.com.