Why You Need to Try Tubing Mascara

First of all, tubing mascara is not mascara that comes in a tube. Yes, most mascaras do come in tubes, but tubing mascara earned its name because of its formula. If you have sensitive eyes, short lashes, straight lashes, you exercise a lot, or you’re often in muggy environments, then you need tubing mascara in your life.

Since the South is humid most of the year, tubing mascara was basically made for Southern women. Why? Tubing mascara is totally smudge-proof. With most mascaras, you’re basically painting on layers of product as you add more and more coats, which can weigh down short or fine lashes. Tubing mascaras’ unique formulas work differently, though. Instead of brushing a coat of mascara on your lashes, tubing mascaras have polymers that wrap around each individual lash in “tubes” for the most even coat you’ve ever seen. Since they grab each lash and lift, tubing types ensure a lengthening, wide-awake effect. Plus, they are known for their impressive ability to hold a curl. Because the formulas are more rubbery than normal mascaras’, tubing ones are smudge-resistant and amazing at holding a curl, like waterproof formulas. If you’re looking for a mascara that can withstand a Saturday spent outside in the hot South, this is your new best friend.

It can be difficult for people with sensitive eyes to find a mascara that won’t irritate them while they’re applying it, wearing it, and removing it. Since tubing mascaras are smudge-proof, you’d think they’d be difficult to take off, but that’s not the case. To remove, all you need is warm water—no irritating makeup remover necessary. It will come off with your normal face wash, but you can also rinse with just warm water or gently hold a warm, wet washcloth against your eye for several seconds and watch as the “tubes” go floating down your drain. Seriously! Instead of a runny trail of black mascara on your bathroom countertops, the mini tubes that were wrapped around your lashes come off in one easy step.

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If you’re sold on tubing mascaras like we are, find some of our favorite formulas here. You don’t have time to deal with clumpy, flaky, or smudgy mascara formulas, so don’t! Try a tubing mascara, and you’ll never go back.