As a woman with a disability, I felt validated by the new Aerie ads
I was a fairly typical teenager. I loved hanging out with my friends. I loved obsessing over crushes and celebrities. And I loved shopping and looking at all the pretty fashions in the latest issues of my favorite magazines. What wasn’t typical? I never saw anyone in those magazines who looked anything like me.
I was born with a physical disability called Freeman-Sheldon Syndrome, it is a condition that affects my muscles and joints. I have used a wheelchair all of my life. As a young woman, flipping through magazines, I loved the clothes — but not seeing myself represented in the people modeling them made me feel as if I didn’t belong.
For most of my life I haven’t seen people like me represented, but new additions to the Aerie website, which feature women with disabilities and illnesses modeling lingerie, has made me feel seen in a way I never have before.
A cancer survivor, down syndrome paralympian, me, and fibromyalgia (+ body hair). Their work in chronic illness and disability representation this campaign was REAL and AMAZING.
(2/2) pic.twitter.com/J9LejjTaWU— abby sams 🦈 (@abby__sams) July 10, 2018
The models include a woman sitting in her wheelchair and smiling, another woman with crutches. There are also models with Down syndrome, as well as models with vitiligo, an ostomy bag and an insulin pump. When I first saw the photos online it was a poignant moment of pure joy. It was like a lifetime of my wanting to be seen was springing forth from the images and the models were representing what I’ve long wished I could shout to the world: “Do you see me? Here I am!”
a model who looks like me! @Aerie is doing something so special! i have never seen true diversity of age, ethnicity, ability, and size from a company in my life! this is representation! pic.twitter.com/Rzzt5N504s
— the saddest potato (@pillypiIar) July 11, 2018
Aside from impacting me directly, Aerie’s quietly released new advertising images show a big win for the disability community, a community typically left out of the fashion industry. The fashion space has historically been reserved for a certain type of beauty, and that beauty tends to favor the perfect and the polished. Most certainly not scars and definitely not disabilities.
“As a brand, Aerie has been a leader in empowering women and celebrating inclusivity and body positivity since our launch of #AerieREAL in 2014,” Jennifer Foyle, Aerie global brand president, said in a statement after the release of these latest ads. “Our newest bra models are part of our brand’s ongoing commitment to show real, authentic and unretouched women, who are at the core of everything that we do.”
A post shared by Abby Sams (@abby_sams) on Jul 11, 2018 at 6:43am PDT
There’s an underlying assumption that people with disabilities shouldn’t be comfortable in their bodies because disabilities aren’t “normal.” A disability can’t be normalized or seen as mainstream. A disability can’t be sexy. Women with disabilities are often not even seen as women. Our sexuality and femininity takes a back seat to our disability. A part of ourselves, a part of our identity is erased in the process.
I literally cried when I saw this today. Thank you @Aerie for making my daughter a little less self conscious about her diabetes #realpeople #tidlookslikeme pic.twitter.com/rPKr4nNFoY
— Jennifer Smith (@Mizz_j_smith) July 11, 2018
The truth is, people with disabilities are sexual; we do wear lingerie, and fashionable clothes, and want to feel good and beautiful. Aerie understands what we’ve known all along — that we’re not going to stay hidden and we shouldn’t have to. Aerie is changing the very conversation around what is beautiful and sexy. It’s 2018, that definition is desperately in need of an update.
I’ve struggled to belong, to live my life as a disabled woman in an able-bodied world. Seeing women like me in national ads makes me smile at myself in the mirror and makes me hold my head a little higher. Instead of feeling like I need to hide the disabled parts of myself, I now want to show them — real and unafraid.
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