Wrangler Goes Wild with Happy Socks
A new collaboration reimagines Western style with a vibrant, colorful perspective.
On Friday, heritage denim brand Wrangler and premium sock brand Happy Socks launched Wrangler x Happy Socks, a limited-edition collection of denim, tees and socks that combine their distinct aesthetics.
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Imagery of stars, flames rainbows, cowboy hats, cactus, flowers and rugged landscapes are featured across the designs, including six sock styles. Freehand, a pink and blue sock with inspired by Western stitching, is decorated with rhinestones. Jean Genie mimics the look of denim. Others combine cowboy motifs with Wrangler’s logo.
The socks are available in a three-pack Wild West set and a six-pack Rodeo Days set, ideal for holiday gifting. All styles are unisex and come in an inclusive range of sizes. The collection also includes a color blocked denim jacket with a printed lining, a long-sleeve graphic T-shirt and two short-sleeve graphic tees. Clothing sizes range from XS-2XL.
The collection’s psychedelic designs and electric color palette echoes Wrangler’s 1970s collaboration with artist Peter Max.
Wrangler’s partnership with Happy Socks is the latest in a string of collabs. The Kontoor Brands-owned label rolled out collections with Staud, Hot Wheels and Grammy Award-winning country music star Lainey Wilson this year.
Wrangler x Happy Socks is available in Happy Socks stores globally and online at HappySocks.com and Wrangler.com. The line retails for $18-$50.
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