Harris and Trump release dueling ads as candidates refine their messaging
Kamala Harris and Donald Trump released dueling campaign ads on Tuesday, as the reshaped US presidential election began to grind into gear with 98 days to go.
Related: Celebrity-studded ‘White Dudes for Harris’ call raises $4m for vice-president
The US vice-president’s ad, Fearless, was her first since she became the de facto Democratic nominee, after Joe Biden halted his re-election campaign and endorsed her.
“Donald Trump wants to take our country backward,” Harris said. “To give tax breaks to billionaires and big corporations and end the Affordable Care Act. But we are not going back.”
The former president’s ad, I Don’t Understand, used a snippet of Harris answering a question about immigration policy to bolster a hardline message about drugs, crime, terrorism and the southern border.
Showing footage of her dancing, Trump’s ad called Harris “failed, weak, dangerously liberal”.
Harris’s campaign hit back against Trump, pointing to the Republican’s role in directing congressional Republicans to reject bipartisan border reform.
“After killing the toughest border deal in decades, Donald Trump is running on his trademark lies because his own record and ‘plans’ are extreme and unpopular,” Ammar Moussa, a Harris campaign spokesperson, told reporters.
Harris has been the presumptive Democratic nominee for little more than a week – but she has made an extremely strong start, reeling in more than $200m and appearing to make up ground in the polls.
She is still considering her own vice-presidential pick. But on Monday, Trump’s Republican running mate, the hardline Ohio senator JD Vance, was revealed to have made a telling admission about the strength of Harris’s start.
In remarks at a fundraiser in Minnesota last weekend, reported by the Washington Post and referring to Biden’s decision to give in to those who said he was too old for a second term, Vance said: “All of us were hit with a little bit of a political sucker punch.
“The bad news is that Kamala Harris does not have the same baggage as Joe Biden, because whatever we might have to say, Kamala is a lot younger. And Kamala Harris is obviously not struggling in the same ways that Joe Biden did.”
Biden is 81, and Harris is 59. Trump is 78, making him the oldest presidential nominee of all time. The language of Harris’s new ad pointed to Democratic determination to target Trump’s age – and to portray him as backward-looking and a thing of the past, now that their own old man is out of the campaign picture.
The Harris campaign is also keen to point to its fundraising efforts, which as the new ad was released saw a “White Dudes for Harris” Zoom call featuring celebrities including the actor Jeff Bridges, who famously played Jeffrey “The Dude” Lebowski. The campaign said it raised $4m.
Five years before Bridges made The Big Lebowski, he played the lead role in Fearless, a 1993 movie about a man whose behaviour is changed after he survives a plane crash.
In a statement accompanying the Fearless ad, the Harris campaign chairperson, Jen O’Malley Dillon, saluted Democrats’ own dramatic shift in fortunes, from plummeting polls under Biden to soaring hopes under Harris.
“Kamala Harris has always stood up to bullies, criminals and special interests on behalf of the American people – and she’s beaten them,” O’Malley Dillon said, echoing the ad’s citation of Harris’s work as attorney general of California, as well as her time as a US senator and vice-president.
“This $50m paid media campaign, bolstered by our record-setting fundraising haul and a groundswell of grassroots enthusiasm, is one crucial way we will reach and make our case to the voters who will decide this election.”
The Harris campaign plans to air its ad prominently over three weeks, including amid coverage of the Olympic Games in Paris.
The Trump campaign is also reportedly focusing on Arizona, Pennsylvania, Wisconsin, Nevada, Georgia and Michigan – the key battleground states.
