Kamala Harris Campaign Targets Taylor Swift Concertgoers in Snapchat Push
The Kamala Harris campaign is continuing to evoke Taylor Swift as Election Day approaches.
In the campaign’s latest push to reach youth voters, Swifties who are in Miami to catch Swift during her Eras Tour concerts at Hard Rock Stadium this weekend are set to come across the Democratic National Convention’s Swift-themed “I Will Vote” campaign.
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Targeting younger generations across the battleground states, the DNC on Friday is rolling out an exclusive Snapchat filter urging voters to be “fearless” on the issues that will decide this election, from reproductive rights to economic opportunity.
The Snapchat filter will feature an “In My Voting Era” header, and users can tap through options to fill in the sentence, “Be fearless for…,” where choice phrases include democracy, reproductive rights, climate action, student loan debt relief, health care, racial justice, LGBTQ+ rights, economic opportunity and equality. The filter will link to IWillVote.com at the bottom of the page.
Among new billboard ads also launching across Miami to welcome voters to their “Kamala Era” is a mobile billboard ad for IWillVote.com that will run on a boat near Swift’s concert venue. The Snapchat filters will be available to users in the battleground states.
“Democrats are reaching out to young voters where they are, from concert venues to social media platforms, to make sure they have the resources they need to cast their ballot,” said Rosemary Boeglin, DNC communications director, in a statement. “We’re not taking any vote for granted, and we’ll continue to make sure young voters across the country know everything that’s at stake…. Our country’s youth are mobilized to speak now for the future they deserve.”
Miami is the first stop on the second leg of Swift’s Eras Tour. Last month, the Grammy-winning superstar endorsed Harris and her Democratic running mate Tim Walz in a lengthy social media statement shortly after the conclusion of the first and only debate between Harris and Republican presidential candidate Donald Trump.
“I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,” Swift wrote. “I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF and a woman’s right to her own body for decades.”
Swift signed her endorsement as a “childless cat lady,” a jab at Trump running mate J.D. Vance’s comments earlier this year. The post reached 283 million of the singer’s followers, and subsequently led to 337,826 people visiting Vote.gov registration sites overnight.
The Harris campaign quickly mobilized the day after Swift’s mega-endorsement to launch highly visible digital billboards in New York’s Times Square and on the Las Vegas strip touting, “We’re in Our Kamala Era!” and “A New Way Forward…. Ready for It?” — the latter, referencing Swift’s song from her Reputation album. The Harris campaign site, meanwhile, has been selling Harris-Walz friendship bracelets for $20, with a purchase going to the Harris Victory Fund.
The Harris campaign has also been promoting a get-out-the-vote rally and concert with a “surprise musical guest” that is scheduled for the last week before Election Day. Additional details about the event are not yet available.
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