McDonald’s planning to release its biggest burger ever: ‘Larger’ and ‘satiating’
On to burger and better things.
McDonald’s has “created a larger satiating burger” that they are working on rolling out worldwide, the company’s CFO Ian Borden confirmed Tuesday.
While there’s no exact timeline for the release of the beefed-up burger, it can be expected sooner rather than later.
“We’ll be testing this burger in a few markets later this year, ensuring that it has universal appeal before scaling it across the globe,” Borden said, McDonald’s USA confirmed to The Post.
The announcement was a long time coming as the brand “look[s] to further build on our leadership in beef” as part of the fast-food giant’s “Best Burger” initiative, which seeks to improve each area of the burgers.
In December, the McDonald’s CEO shared in an investor call that “having a larger burger is an opportunity.”
“We’re working on that,” Golden Arches chief Chris Kempczinski told CNN Business at the time. “That is something that you should expect in the future.”
The bigger burger will be available in select markets so the fast-food giant can gauge consumer reactions, and eventually it will be distributed to a larger market.
A McDonald’s hamburger patty currently weighs in at 1.6 ounces and comes on a standard bun, which is around four inches in diameter. The Big Mac is made with two 1.6-ounce patties served on a three-slice sesame seed bun.
It’s unknown how big the new burger will be.
McDonald’s has already been working on increasing the quality of taste of their burgers, introducing more than 50 modifications throughout the burger-making process late last year.
“We’ve listened to our customers. And we understand their desire for larger, high-quality burgers that fill you up,” Jo Sempels, who oversees markets where McDonald’s has licensed its brand, said during the investor event in December.