The newest version of the famous Ostrich Pillow is here to banish jet lag forever

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World, meet the heir to the Ostrich Pillow's throne.

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Back in September 2012, a squishy, spherical pillow with four holes in it stole Kickstarter's collective heart and more than doubled its $70,000 goal with the help of an innovative crowdfunding campaign. Its purpose was simple, yet brilliant: Stash your hands and your head inside its cozy embrace a la everyone's favorite flightless African bird, and turn virtually any surface into a comfy "microenvironment" for power naps. What's not to love about that?

Like its predecessor, the Ostrich Pillow Light is ideal for catnapping on the go. This time around, though, it's got a few design tweaks that the less conspicuous among us will appreciate — and you can thank Kickstarter backers for that.

The design of this second iteration of the Ostrich Pillow was almost entirely decided by the public in 2013. After sending a survey out to their target audience, London-based designers Ali Ganjavian and Key Portilla-Kawamura learned that most consumers found the OG Ostrich Pillow too bulky to wear on a crowded bus or pack in a carry-on bag. And, as you can probably imagine, more than a few people thought it was too bizarre to wear in public.

Image: Ostrich pillow

All this feedback led to a new and improved design for Ostrich Pillow 2.0, which managed to more than triple its £25,000 goal (roughly $40,500) and raise a total of about £94,000 ($152,000) by the time its Kickstarter campaign wrapped up.

While it doesn't have a place for your hands to rest like the first Ostrich Pillow, the Light version can pull double duty as either a neck support or a massive sleeping mask. It's less cumbersome construction features sound-reducing filling, making it ideal for both jet-setting workaholics and nap enthusiasts trying to catch a few z's on public transportation. It's available in three colors: midnight reversible, dreamtastic grey/red, and royal blue.

As the cherry on top of this portable, whimsical pillow's tale, we're offering it on sale for a limited time for just $39 — a savings of 13 percent.




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