Piers Morgan brands Elizabeth Hurley's revealing photo as 'creepy and thirsty'

Watch: Piers Morgan criticises Elizabeth Hurley’s viral winter snaps

Piers Morgan has branded Elizabeth Hurley's semi-topless photoshoot as "creepy and thirsty".

The 55-year-old model's latest Instagram snap saw her pose almost topless outside in the snow wearing just a pair of white bikini bottoms and an opened fur jacket.

Such was its impact, it became a topic of conversation on Good Morning Britain on Tuesday morning.

Read more: Elizabeth Hurley making marmalade in lockdown

Referring to the photograph, Morgan, 55, said: "Yeah, she looks fabulous, but what are you doing Liz? A bit of snow and you get your kit off. And who took the pictures? Your 18, 19-year-old son, you said, took the pictures? Isn’t that a bit creepy?

“What is all this! It’s what we call in the business ‘thirsty and a bit creepy’.”

Back in 2018 Hurley revealed her son Damian, 18, was the photographer behind some of her snaps, but that he doesn't take them all.

With England currently in its third national lockdown, the Austin Powers actor is living at her Hertfordshire home. Although she spent the first lockdown at her country estate with family including Damian, it's not clear who she may be living with currently.

Reid told Morgan it was hypocritical of him to berate Hurley when he is "thirsty for attention" himself.

Read more: Elizabeth Hurley poses in famous Versace dress 21 years on

“You can’t accuse other people of being thirsty when you’re on national television and you have at least two columns and you’re on every single podcast going," she remarked.

But Morgan hit back: “You can think two things when you look at it – one, she looks great. Which she does. But also, 55? Getting your 19-year-old son to take pictures of you stripping off in the snow?”

"After women go over 50 are they not allowed to bare any flesh?" his co-presenter went on before referencing Davina McCall, who had a witty response to someone criticising her for being "too old" to wear a strappy dress at the weekend.

“No, Davina didn’t do this,” Morgan went on. “Come on, you can think she looks great but come on! You’re 55 – put your clothes on.”

Alongside keeping fans updated with what she’s up to with her posts, Hurley regularly posts snaps of herself bikini snaps of herself promoting her beachwear range.

Watch: Liz Hurley’s son Damian resembles mother in ad campaign