Rihanna Is Launching Diverse Makeup Line With LVMH
Rihanna hasn't just wet her feet in the beauty and fashion world, she's dived right in, from her makeup lines with MAC Cosmetics, to her role as Puma Women's Creative Director, to her multiple collaborative projects, including creeper sneakers and runway looks.
Now, the Barbados-born megastar has signed a lucrative, $10 million deal with the business conglomerate LVMH to create Fenty Beauty by Rihanna.
The line, which launches globally in 2017, has an eye toward diversity.
"Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience," chief executive officer of LVMH's Kendo division David Suliteanu said, confirming his company's collaboration with Rihanna is in the works. "We are aiming for the stars."
LVMH is an enormous luxury conglomerate that includes high fashion brands like Louis Vuitton, Céline, Marc Jacobs, Kenzo and Givenchy.
Rihanna has a makeup deal with LVMH. I don't think y'all get it... Céline, Dior, Fendi, Givenchy, Louis Vuitton! These are all LVMH brands.
In other words, this is a big deal. Yuge, even.
Fans spent the day rejoicing on social media, and scheming how to get money in advance of its release:
"Rihanna to come out with her own makeup brand!" Me:pic.twitter.com/TJKmrQuQc0
I've been thinking all week about how Rihanna needs a makeup line. LVMH is a big deal in the fashion world so this is major
Rihanna is gonna have her own makeup line called Fenty Beauty..pic.twitter.com/tYPnUEFI8S
Rihanna getting her own makeup line just speaks volumes about the empire she building all on her own.
Because let's be serious — plenty will be happy to shell out for curated beauty from this woman:
A photo posted by badgalriri (@badgalriri) on Mar 17, 2016 at 1:35pm PDT