New Target Kids' Clothing Line Features Amazing Slogans Such As 'Strong Like Mom'
Feminist parents are loving Target's new "Strong Like Mom" kids' T-shirt for giving moms due credit as badass role models for boys and girls while promoting a gender-neutral qualities like strength in kids.
The simple graphic tee from Target's kids' clothing line Cat & Jack is making waves online, where it's apparently given rise to its own hashtag, #stronglikemom. The navy shirt, available in toddler's, boy's, girl's, and even onesie sizing, is being celebrated for promoting a positive message outside of the gender-normative kids' clothing standard.
It's also only $6, which definitely helps with its popularity.
Moms everywhere are sharing pictures of their kids wearing the shirts and onesies. In this political climate, teaching kids - especially young boys - to respect women and look up to them, is incredibly important. Yes, this may be "just a shirt," but its power can go a long way.
Cat & Jack launched at Target last summer and has been a favorite among many parents for its usage of empowering slogans that encourage kindness and friendship in little boys and promote male-dominated career paths for little girls. There are shirts for all ages and genders reading "Smart and Strong," "Kindness Matters," "Future President," "Future Astronaut," and "Genius" (because, apparently, it's still shocking to some people that little girls can love dolls and science).
This isn't the first time that Target has been ahead of the curve when it comes to dismantling gender stereotyping in products marketed to children. Back in 2015, the department store chain announced its decision to eliminate "boys" and "girls" signs from their toys and bedding departments.
(h/t Babble)
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