Elon Musk’s Insidious New Strategy to Help Trump Win
Elon Musk’s new super PAC is collecting scores of voters’ personal information under the guise of inviting them to register to vote, as part of his effort to boost Donald Trump’s presidential campaign.
Earlier this month, Musk denied reports that he would be donating $45 million a month to Trump’s campaign during an interview with right-wing commentator Jordan Peterson. Instead, the technocrat clarified that he had created a new super PAC, called the America PAC.
Musk’s America PAC is a door-to-door canvassing operation, which allows it to work in direct coordination with the Trump campaign, according to an FEC advisory from earlier this year. This allows Musk, and his fellow Silicon Valley donors, to stick their hands—and their cash—right into the presidential race on Trump’s behalf.
How exactly they plan to do this is even more disturbing.
The America PAC has launched a series of digital ads using the image of Trump’s assassination, to invite people browsing Google to “register to vote,” CNBC reported Friday. In states where the outcome is certain, such as California, the ads actually do direct them to a voter registration site.
But in key battleground states, users are directed to a very different page, which prompts them to enter their phone number, address, and age. Once complete, users are then greeted by a “Thank You” page, with no actual link to voter registration in sight.
Musk’s America PAC has poured $800,000 into digital advertisements to target voters in the key battleground states of Arizona, Michigan, Georgia, North Carolina, Nevada, Pennsylvania, and Wisconsin, according to AdImpact. The information collected from user responses to this ad campaign will inform the PAC’s canvassing efforts in those states.
Musk’s America PAC has already attracted the financial support of a few Silicon Valley billionaires. Douglas Leone and Shaun Maguire, general partners at Sequoia Capital, donated a whopping $1 million and $500,000 respectively, according to The American Prospect. (Their V.C. firm is also an investor in Musk’s SpaceX.) Joe Lonsdale, one of the co-founders of the military contractor Palantir, donated $1 million in June. Palantir was founded by Peter Thiel, who helped to fund J.D. Vance’s start in politics.
Apparently, Musk’s plan for the America PAC is already off to a rough start. After spending at least $15 million with In Field Strategies, a field vendor that organizes canvassers, the PAC ended its relationship with the company, two people familiar told The New York Times. It’s unclear what happened to that money, and now, more than 100 canvassers who had been hired by In Field on America PAC’s behalf in mid-June have been left scattered across the country, looking for work.
The PAC will now have to scramble to mount its canvassing campaign before early voting can begin, according to the Times. Trump campaign manager Chris LaCivita called the Times report “more fake news … the New Program 100% better than the old gang. Solidly support this effort,” in a post on X.