Valentino celebrates Soho store opening with a Sartiano’s pop-up

There’s much to savor at Valentino.

The Roman fashion house unveiled a tasteful new Soho boutique and a delicious restaurant takeover nearby, then threw a party to celebrate in style.

Celebs including Jemima Kirke, Nicky Hilton, Bowen Yang, Louisa Jacobson, Myha’la Herrold, Lamar Johnson, Kiki Layne and Dylan Sprouse admired the elegant wares in store, then headed to a bash at Valentino Café, a pop-up at Sartiano’s inside the Mercer Hotel. The temporary restaurant will be open through Feb. 14th.

The café windows are dressed in Valentino Pink PP – the hot hue developed by creative director Pierpaolo Piccioli –  and inscribed with his heartwarming quote, “Love is the answer, always.” The awning, flower pots and interior elements are also clad in the color of romance, making it a perfect Valentine’s and Galentine’s Day destination.

The store, located at 98 Prince St. in Soho, carries the Valentino ready-to-wear line favored by stars like Dua Lipa, Zendaya, and Florence Pugh, along with Valentino Garavani accessories lines and Valentino The Narratives collection for men. The interior combines 1930s geometric Art Deco motifs and 1970s flair with details inspired by imperial Roman buildings.

The Valentino Café is directly across the road at 99 Prince St. The modern Italian eaterie is serving a special menu developed exclusively for the week, courtesy of executive chef Chris Lewnes and three-time James Beard award winner chef Alfred Portale, the culinary director. There’s even a specialty cocktail, blended by Bond Hospitality’s Beverage Director Adam Baca.

Now all you need is a reservation.