Remarkable Bond Between Mom, Child Shown in Heartwarming Experiment
A touching new ad that celebrates the bond between children and their mothers is going viral this week, just in time for Mother’s Day.
The advertisement for Pandora Jewelry, which was posted to YouTube on April 13 but only just started making the social media rounds on Monday, shows six mothers standing in a line. One by one, their young children are blindfolded and tasked with finding their mothers in the group.
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The children, aged three to nine, touch the women’s faces, smell t-shirts, even nuzzle noses to identify their moms. And, in each case, the kids find the right person – sometimes even throwing their arms around mom before removing the blindfold.
The ad, which tugs at any mother’s heartstrings, ends with a simple tagline: “All women are unique.”
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Pandora Jewelry confirmed to Yahoo Parenting that the women and children in the ad are real families and not paid actors. “Every child shares a deep connection with their mother and we wanted to capture and express this emotion in a way that was both unique and universal,” Charisse Ford, CMO of Pandora Americas, tells Yahoo Parenting.
Dr. Tovah Klein, director of Barnard College Center for Toddler Development and author of How Toddlers Thrive, says she isn’t surprised that children know their moms so instinctively. “In a healthy, loving relationship, the bond between parent and child is just that, a special bond,” she tells Yahoo Parenting. “Children can feel their parents’ love in many ways — through touch, smell, tone, and a rhythm they have established. This is why children need a bond with at least one loving, responsive caregiver. They get to know that person (mother, father, grandparent or whoever is their main caregiver) and through that ‘knowing,’ they develop their sense of trust in who they are as a person and what they can expect from others and the world.”
That’s the underlying message of the video, Klein says. “These children know their mothers. They trust them, they trust the uniqueness of the relationship,” she says. “It is not a bond with just any nice person, it is a unique bond with that one mother. They know their 'feel.’”
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