Ariana Grande’s Pup Joins Asia Kinney in Coach’s Ad Campaign

Back in June when Ariana Grande teased her 39 million Instagram followers about her dog being “a @coach model,” she wasn’t kidding. And now her Beagle-Chihuahua mix pup’s official Coach campaign has arrived.

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Making his modeling debut, Toulouse does his best blue steel as he poses with the label’s Explorer bag from the fall 2015 line. Toulouse, whose campaign was styled by Karl Templer, donned her black collar while working the camera like a pro. (Just look at those floppy ears!)

Toulouse is the latest famous pup to join the “Coach Pups” portrait series, following in the footsteps (or uh, paw steps) as Lady Gaga’s pup, Miss Asia Kinney, whose Coach ad debuted in June.

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“I’m so excited to have Toulouse starring in the Coach Pups campaign and to partner with Coach in efforts to protect animals from cruelty and harm,” said Grande in a statement about the brand’s contributions to support No Kill Los Angeles, an initiative led by Best Friends Animal Society’s that aims to make L.A. a no-kill city by 2017.

In addition to Toulouse and Miss Kinney, Miranda Kerr’s pup, Frankie, will also star in the “Coach Pups” campaign.