Beyoncé Makes Temporary Tattoos Cool Again
Photo Courtesy beyonce/Instagram
Tattoos take commitment. It hurts to get one and then the ink sticks with you for your entire life so choosing something personal, important, and meaningful is vital (hence why Cara Delevingne recently chose to inscribe bacon on the bottom of her foot). But Flash Tattoos are the latest trend seen on women and girls all over the world — Beyoncé included — that don’t require a trip to the tattoo parlor or the requisite pain and obligation that come with the enduring kind. The silver and gold temporary tattoos are inspired by jewelry and last for 4 to 6 days. They’re a creative alternative for those that aren’t ready to take the plunge with permanence and are a more sophisticated look than Pink Power Ranger, pirates, or those “John loves Jane” souvenirs from the wedding you went to last weekend.
The nonpermanent metallic embellishments come in pre-crafted designs with 3 to 4 sheets that include patterns such as tribal, chain link, feathers, flowers, and more. The packs range in price from $20 to $30 and are applied just like those temporary tattoos from childhood. They can even be mixed and matched to create a unique effect — some have even crafted them into necklaces, bracelets, rings, and anklets. Rouelle designs, Child of Wild, Nicole Miller, Planet Blue, and more all also offer their own versions.
The body art became especially popular this summer, with many beach-goers accessorizing their bikini looks with the silver and gold adornments, but the craze really took off when Miranda Burnet, 39, who created the business, introduced the noncommittal tattoos to people at musical festivals. Alessandra Ambrosia, Vanessa Hudgens, and influential bloggers were large followings were all spotted (and photographs and shared) rocking (literally) the skin accessory. This exposure has played a big part in flash tats taking off on social media with thousands of posts from devotees on Twitter and Instagram (the account as has amassed 232,000 followers).
And interestingly, since the company’s rise to Queen Bey-level coolness, higher-end knockoffs have now followed. Myjewelcandy.com has made their brand of short-term tats fit for actual royalty by making them out of 24 Karat Gold and 99.9 percent silver, according to the website. But these versions kind of miss the point. If they’re just going to come off in less than a week why waste the precious metals?
So if you’re not ready say “I do” to a real tattoo, consider a steady relationship with flash tats. Or Pink Power Ranger — she’s a real bada** and the retro look is always in style.
