Beyoncé's Stylist Turns Fashion Designer

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As if styling Beyoncé isn’t demanding enough! Ty Hunter, the pop-star’s longtime friend and stylist—dressing her for everything from the red carpet to center stage—just debuted his own brand. With Passion is a collection of t-shirts inspired by social media; it features graphic iconography from barcodes to recurring exclamation points. “When you use a symbol, you’re using so much emotion, and I’ve always used exclamation points,” Hunter told Yahoo Style.

Though it just launched yesterday, a few items from the With Passion collection have already sold out online. And sure, everything Beyoncé touches turns to gold, but Hunter makes it clear that the brand’s success is his doing; “It’s just me,” he says. “This is my project, and it’s a positive movement. Of course Beyoncé is going to wear it, but everyone was expecting her to wear it first,” Hunter says. She didn’t, but when she does step out in one of Hunter’s tees, expect the rest to sell out, too. “I don’t want to know when Beyoncé wears it,” Hunter says. “I’m leaving it up to her on a personal level—I’m just going to put it in her closet, and if she wears it, she wears it.”

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Hunter plans to expand beyond t-shirts, eventually introducing everything from pencil skirts to hats from With Passion. Prices range from $35 to $95, and will soon be available at Patricia Field and online. And because he’s not busy enough, Hunter gleefully revealed his next project: “I even have an app coming!”