Does the Name Ivanka Trump Mean You Should Pay $200 for a Massage?

In a 2008 press conference ahead of launching the Trump International Hotel in Chicago, Ivanka Trump took credit for her hand in the Spa at Trump.

“I was involved in every detail of making sure the spa was the best Chicago has to offer,” she told a group of reporters.

Ivanka said she curated unique spa treatments, oversaw the creation of the spa’s proprietary services, and “entered a strategic alliance with Kate Somerville,” a Los Angeles-based beauty brand now owned by Unilever, in which Somerville created a line of treatments for Trump spas.

Fast-forward nearly a decade later, and Ivanka has moved on from speaking about her involvement with hotel spas to stamping her name on them. At the two newest Trump International Hotels in Vancouver and Washington, D.C., the spas aren’t “at Trump”; rather, they are the Spa by Ivanka Trump.

Washington’s Spa by Ivanka Trump opened to hotel guests on Monday, only five days before Donald Trump will be sworn into office. Despite the new branding, Ivanka has said she’ll step away from her fashion label, as well as her father’s businesses, vowing to take a “formal leave of absence” from both.

While there are no public plans to sell the licensing rights to the “Ivanka Trump” brand, it’s unclear what the Ivanka name really means to those who buy in to Trump luxury.

A spokesperson for the Trump Hotel in Washington declined to comment on whether Ivanka has been involved or to provide other details about the spa. While the hotel spa is open for guests, the public won’t be able to book appointments until after Jan. 23, according to a hotel employee.

The website of the Trump International Hotel in D.C. is vague about the Spa by Ivanka Trump. It includes a tab to explore spa services and the fitness center but offers no information, aside from generalities like “luxury treatments and relaxing massages.” As for Kate Somerville, a spokesperson for the brand says it is “no longer in Trump spas” as of 2015.

Yahoo Beauty obtained a “spa guide” and price list for the Spa by Ivanka. It includes a quote attributed to Ivanka which reads, “It’s not about a work-life balance. It’s about seizing moments as they come.”

And seize those moments you may! That is, if you’re willing to spend. A manicure-pedicure costs $90, and an hourlong massage costs $165. That’s on par with prices at the Four Seasons in Washington, where a 50-minute Swedish massage costs $155.

Under the “Gentlemen’s Studio” services, men can opt for an “executive facial” ($175 for an hour) or a “sports massage” ($185 for an hour).

The prices at the Spa by Ivanka are also comparable to those at the Trump Spa Chicago, though there’s nothing as expensive in D.C. as Chicago’s $750 two-hour “couples retreat.”

Only recently opened, the Ivanka Spa in D.C. has no reviews on popular websites, such as Yelp. The Spa at Trump Chicago has 3.5 of five stars and 65 reviews on the site, most of which say the experience was fine until you consider the price point.

To be fair, there are reviews from satisfied clients raving about the services, despite the high prices. Keep in mind, too, that these are online reviews, which you should read with some skepticism.

Whether more Ivanka spas will pop up in Trump hotels or she’ll have a hand in them, no one knows. But there’s one thing you can count on: The Ivanka Trump spa experience doesn’t come cheap.

Related:
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Ivanka Trump’s Ultimate Beauty Secrets

Alexandra Mondalek is a writer for Yahoo Style and Beauty. Follow her on Twitter @amondalek.

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