DVF Gives Us the Scoop On Her New Show, 'House of DVF'

Getty Images

Diane von Furstenberg is set to take over E! in November with the brand new reality show, House of DVF, which will follows eight girls ages 19-25 in their quest to win the ultimate prize — a one-year contract as the designer’s global brand ambassador. Trust me, this position is definitely as glamorous as it sounds. According to Diane, the brand ambassador will, “travel the world and do events, make personal appearances, and represent the brand.” I met up with Diane and one of the contestants, Tiffany, on Thursday to get the scoop on the new reality series. Here are the five most important things to know before it premieres on November 2.

1. What you see is what you get. “Nothing was invented, nothing was scripted, and absolutely everything was real. Even the things that you say, ‘How did that happen?’ I would say at this company, our company feels like a sitcom.”

2. This is the PERFECT show for anyone interested in the fashion industry. Diane stresses that no situation was altered for the cameras therefore its the perfect glimpse into the fashion world and the house of DVF. “The producers would come and they would know all the different things that we have, that we were doing, the DVF awards at the United Nations, the look book shoot, or an event for a press presentation. Anything that happened really, we just somehow incorporated the girls into it.”

3. The youngest contestant, Tiffany, found out about the show from Craigslist. Yes… CRAIGSLIST! “I found out about it through the retail section on Craigslist, which was crazy,” confirms the Bronx native. You know what they say, anything can happen!

4. You Can Learn Important Tips, Like How to Be Confident. “You have to stay true to yourself, that is the most important thing,” says DVF.
5. The Bitch Doesn’t Always Win. “What was important to me is that I wanted to do a show that actually empowered women,” says the designer. “I do it through my work, by making them pretty and sexy and selling them confidence, but I also do it through mentoring, and I also do it through philanthropy. And this show also reflects that. That my whole point is that some shows, you know out there objectify women, some shows make you believe or teaches young girls that if you’re a bitch you win, or plastic surgery is the secret of happiness, and I wanted to do something entirely different, that could still be fun, still be sexy, still be glamorous.”