Ivanka Trump Wore a $10K Bracelet From Her Own Label on 60 Minutes — and Social Media Is Erupting

Ivanka Trump
Ivanka Trump wears the bracelet in the lobby of Trump Tower. (Photo: Getty Images)

Ivanka Trump recently appeared alongside her father, President-elect Donald J. Trump, and surrounding family members in their first postelection interview, in New York City. The 35-year-old businesswoman wore a nude short-sleeved dress and opted for gold accessories, including a $10,800, 18K yellow gold diamond bangle from her eponymous jewelry line.

Soon after the interview it was revealed that one of the fashion maven’s employees sent an email to journalists offering style details on the expensive bangle.

Photo: Twitter
Photo: Twitter

Seeing as Trump’s eldest daughter is heavily scrutinized by the press and media alike, for the conflict of interest that lies in promoting her own business at high profile political appearances, it didn’t take long for social media users to take issue with Ivanka hawking her own expensive bangle on the segment. Many users felt that Ivanka was using this important interview as a marketing opportunity.

Ivanka Trump brand president President Abigail Klem said in a statement that a well-intentioned employee was to blame for the release who is still making adjustments post-election. “We are proactively discussing new policies and procedures with all of our partners going forward,” said Klem.

This isn’t the first time Ivanka has worn – and promoted – her own design.

In fact, throughout her father’s campaign, Ivanka was spotted in many pieces from her own label. She notably wore a $138 sheath dress from her clothing line to introduce Trump before he accepted the Republican Party’s nomination for the presidency at the Republican National Convention, back in July. She’s worn a number of other dress and shoe styles from her collections to appearances during the political campaign. Self-branding will always be controversial for high profile figures, especially for those with political ties, but it doesn’t seem like Ivanka plans to change.


Her label has endured major fallout from her father’s campaign, with many customers choosing to boycott her products along with other businesses associated with Trump. In an interview with ABC News’s George Stephanopoulos, in late October, Ivanka responded to the critics.

“The beauty of America is that people can do what they like, but I prefer to talk to the millions, tens of millions of American women, who are inspired by the brand and the message that I’ve created,” she said. “My advocacy of women, trying to empower them in all aspects of their life, started long before this presidential campaign did. I’ve never politicized that message. People who are seeking to politicize it because they disagree with the politics of my father — there’s nothing I can do to change that.”


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