Jennifer Lawrence is the New Face of Dior Beauty
Photo Courtesy of Dior
Jennifer Lawrence is already one of Dior’s best brand ambassadors. She’s been serving in the role since 2012 and her responsibilities have included appearing in their handbag campaign and strictly wearing the iconic French label on the red carpet. But now, the Hunger Games actress is adding the brand’s cosmetics collection to her already won-Dior-ful resumé.
In the first official photos from the campaign, Lawrence’s hair is pulled back — which showcases her porcelain skin, and bold brows — and she has on subtle brown eye shadow, and a light pink lips (one of the 44 new shades in Dior’s new lipstick collection, which is set to relaunch on September 1). The very feminine and simple face is juxtaposed with not only her black leather and floral top, but the attitude she’s giving off her pouty lips and sharp stare as well.
Dior’s goal with tapping the 24-year-old is similar to its competitors’ who’ve named young millenials with massive social media followings such as Gigi Hadid and Kendall Jenner to represent them. It’s hoping to “engage young, confident women who exude the vibrant, seductive flair” J. Law and her peers exude, the company said in a statement.
It’s official: Lawrence is a woman of all trades…and shades. (Forty-four to be exact!) Already, we’re addicted.
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